Senior Product Marketing Manager, Lyft Business

2 days ago

San Francisco, California, United States Socotra, Inc. Full time
Job Title: Senior Product Marketing Manager, Lyft Business

At Socotra, Inc., we're committed to creating innovative transportation solutions that improve people's lives. As a Senior Product Marketing Manager, you'll play a critical role in shaping the strategic direction and positioning of our B2B products, driving growth, and accelerating revenue.

Key Responsibilities:
  • Develop and execute go-to-market strategies for our B2B products, leveraging deep customer insights and market analysis to inform product development and positioning.
  • Collaborate closely with cross-functional teams, including Product, Sales, and Engineering, to ensure alignment and effective communication.
  • Design and implement product marketing programs that drive user growth, engagement, and retention, with a focus on B2B2C product marketing and the business travel segment.
  • Develop clear and compelling messaging hierarchies and content strategies that resonate with our target audience.
  • Monitor and analyze business performance metrics, using insights to inform strategies and maximize impact.
  • Act as a senior advisor and thought leader within the organization, providing strategic guidance on product, sales, and marketing initiatives.
Requirements:
  • 7+ years of experience in product marketing, with a strong background in B2B SaaS or similar industries within tech.
  • Experience working with diverse cross-functional stakeholders, including Product, Sales, Engineering, Demand Generation, Marketing, and Sales Ops.
  • Deep understanding of B2B2C product marketing and the business travel segment, with a strong ability to simplify complex products and synthesize value for customers.
  • Strong written and verbal communication skills, with the ability to present and share work with executive leadership and large internal audiences.
  • Strong analytical skills, with the ability to synthesize insights from varied data sources and guide strategies.
What We Offer:
  • Competitive salary range: $139,000-$173,750.
  • Equity offering, bonus, and benefits package.
  • Hybrid work schedule, with 3 days in-office per week and flexibility to work from anywhere for up to 4 weeks per year.
  • Opportunity to work with a diverse and inclusive team, committed to creating a better transportation experience for all.

Socotra, Inc. is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by law.

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