Senior Product Insights Manager

2 days ago

Chicago, Illinois, United States Allwyn North America Full time
Job Title: Senior Product Insights Manager

We are seeking a highly skilled Senior Product Insights Manager to join our team at Allwyn North America. As a key member of our Insights and Analytics team, you will be responsible for delivering consumer insights that inform commercial, category, and brand strategies to drive business growth.

Job Summary:

The Senior Product Insights Manager will lead comprehensive end-to-end research projects focused on product innovation, concept testing, post-product launch performance assessment, and business development in the Illinois market and beyond. You will integrate and synthesize data from primary and secondary sources to provide actionable insights that answer critical business questions.

Key Responsibilities:
  • Develop and refine repeatable methodologies for insights generation, prioritizing efficiency and quality in all research activities.
  • Partner with members of the insights, product, and analytics teams to link market research outcomes with transactional metrics, offering a 360-degree view of customer interactions and preferences.
  • Communicate insights to strategic decision-makers within the company, ensuring that data-driven guidance informs business strategies and tactical plans.
  • Act as the consumer's advocate within the company, ensuring that customer perspectives and needs are at the forefront of product development and brand strategy.
  • Manage all aspects of vendor relationships, including negotiation of contracts and oversight of budgets, ensuring alignment with company objectives and financial guidelines.
  • Collaborate with internal stakeholders to clearly define research objectives, ensuring that all projects align with annual and long-term business objectives.
Requirements:
  • Bachelor's degree in Business, Statistics, Economics, Psychology, or other related fields.
  • 5-7 years of experience in conducting consumer research.
  • Expertise in managing end-to-end quantitative and qualitative market research studies.
  • Demonstrated project management acumen, with the ability to balance multiple project timelines at once.
  • Ability to take insights and turn them into actionable recommendations.
  • Experience in concept testing and product innovation.
  • Experience with Qualtrics, SurveyMonkey, Alchemer, or other survey programming platforms.
  • Experience with SPSS, SQL, Tableau or other statistical analysis/visualization software.
  • Proficient with producing reports in PowerPoint or Google Slides.
  • Background in data analytics.
  • Ability to articulate insights to any size or level of audience.
  • Ability to foster relationships and collaborate cross-functionally.
  • Innately curious and growth mindset-oriented.
  • Self-starter who enjoys solving ambiguous problems.
Preferred:
  • Industry experience in lotteries, casinos, sports betting, VGTs, or mobile apps is a plus.
  • Proven experience improving processes, bringing new ideas to the table, and/or growing the scope of your insights function.
  • Strong commercial awareness and proven experience of incorporating financial awareness and business implications into strategic recommendations derived from holistic insight.
  • Experience working within the Microsoft Suites and/or Google Suite technologies.
  • Courage in decision-making and comfortable taking risks.
Benefits:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Our company values diversity, equity, and inclusion, and we are committed to creating a workplace that is welcoming and inclusive for all employees. We are an equal opportunity employer and welcome applications from qualified candidates from diverse backgrounds.

We are committed to making a positive impact in the communities we serve. Our company's Social Value strategy is focused on creating a positive impact on society, and we encourage our employees to get involved in volunteer work and community service.

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