Lead Social Media Strategist

2 weeks ago


Fort Lauderdale, Florida, United States Great HealthWorks Full time
Position Overview

How You Will Contribute

  • The Lead Social Media Strategist will work in close partnership with brand teams, creative designers, content producers, and influencer specialists to develop engaging organic social media content across platforms such as Instagram, Facebook, TikTok, and others, ensuring alignment with the overall brand vision.
  • Develop and oversee project timelines, platform-specific strategies, and content calendars that embody the brand's unique personality. Guarantee that all content adheres to the brand's established tone, voice, and visual standards across all channels.
  • The Lead Social Media Strategist will establish effective reporting methods, including key performance indicators (KPIs) and objectives that should be tracked and achieved.
  • Mentor, nurture, and guide team members to enhance their skills and performance.
  • This role will collaborate with digital marketing professionals to advance the monetization efforts of our NEW YOU initiative and other promotional activities through affiliate marketing.
  • Foster organic growth and enhance visibility by exploring creative content strategies and keeping abreast of new and emerging platforms.
  • The Lead Social Media Strategist will stay informed about industry trends and best practices to ensure that content remains innovative, relevant, and captivating.
  • Undertake additional responsibilities as required.

What We Provide

  • Exceptional opportunities for career advancement
  • A vibrant, engaging, entrepreneurial, and inclusive workplace culture
  • Comprehensive medical (PPO or HSA) & prescription drug coverage, dental (DHMO or DPPO), vision, and telemedicine services
  • Prioritization of health and wellness – dedicated to self-care initiatives
  • 401(k) plan with a 100% match (dollar-for-dollar) up to 6% of salary contributions
  • Two company-wide breaks during the year, in summer and winter
  • Generous paid time off and holidays
  • Sick leave
  • Personal time off
  • Volunteer time off
  • Employer-funded life insurance
  • Health savings account with company contributions of $30 bi-weekly
  • Optional life and dependent insurance, short-term and long-term disability, accident, and critical illness coverage
  • Employee assistance program
  • Casual business environment – jeans and sneakers are welcome

Qualifications

  • Bachelor's degree in business, communications, marketing, digital media, or a related field is required.
  • Over 5 years of experience in managing content within a digital landscape.
  • 2-3 years of leadership experience.
  • Proven experience in administering social media content.
  • Demonstrated success in digital or social media content strategy, effectively translating brand marketing messages into engaging material.
  • Experience collaborating closely with brand management and digital teams to enhance content for engagement and conversion.
  • Expertise in planning, managing, executing, and measuring various forms of digital content.
  • Ability to operate effectively in a professional office environment.

EOE, DFWP

#LI-Hybrid



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