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Paid Social Media Manager

2 months ago

Fort Lauderdale, Florida, United States HirefinderRPO Full time

Onsite opportunity – 4 days in office and 1 day remote

A leading Advertisement Agency is seeking a Manager of Paid Social to oversee and execute client media placements across major social platforms, including Meta, X, Pinterest, TikTok, and others. This role involves managing a team of Paid Social Buyers and Associates, ensuring effective media strategies are implemented.

Key Responsibilities:

  • Lead and mentor a team of Paid Social professionals, fostering their growth and development.
  • Engage in strategic discussions, contributing insights on tactics and approaches.
  • Collaborate with cross-functional teams (planning, buying, Ad Ops, programmatic) to align on campaign objectives and requirements.
  • Design and manage both direct response and branding campaigns across various social media platforms.
  • Evaluate campaign specifications (budget, creative, audience targets, timing, KPIs, etc.) and provide strategic feedback to clients.
  • Optimize media campaigns to meet performance goals and KPIs.
  • Conduct in-person client meetings to communicate social media capabilities and advantages.
  • Analyze key performance metrics and adjust strategies as necessary.
  • Compile and assess campaign performance data, identify trends, and proactively suggest improvements to clients and internal teams.
  • Stay updated on the latest trends and advancements in social media.

Qualifications:

  • 4-7 years of experience in paid social media, either in an agency or in-house.
  • Excellent communication skills, with the ability to present complex concepts clearly to clients.
  • Proficient in analyzing social media metrics and optimizing campaigns accordingly.
  • Strong understanding of social platform algorithms, optimization strategies, and advertising products.
  • Exceptional analytical skills, focused on media performance and achieving results.
  • Experience in training and educating new team members on paid social strategies, execution, and reporting.
  • Detail-oriented with robust project management capabilities, able to manage multiple projects effectively.
  • Experience in developing testing frameworks and creating client-facing reports based on performance.