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Social Media Marketing Lead

2 months ago

Fort Myers, Florida, United States cesna Full time
Job Overview

The Social Media Marketing Lead at Cesna will play a pivotal role in enhancing the online presence of our products and services. This position is focused on engaging potential customers through diverse social media platforms.

The ideal candidate will be a strategic planner with a strong enthusiasm for social media, exceptional content development abilities, and a demonstrated history of success in social media marketing.

Key Responsibilities
  • Brand Development: Create and implement brand strategies that resonate with the company's core values.
  • Market Research: Conduct thorough market research and competitive analysis to maintain brand consistency across all channels.
  • Collaboration: Work alongside internal and external teams to ensure cohesive brand messaging and visual representation.
  • Marketing Strategy & Content Creation: Formulate and execute comprehensive marketing plans utilizing digital, social media, and traditional marketing avenues.
  • Campaign Management: Oversee marketing campaigns, product launches, and promotional activities.
  • Content Strategy: Develop and manage content strategies that captivate target audiences and align with brand objectives.
  • Performance Analysis: Monitor and evaluate the effectiveness of marketing campaigns and brand initiatives.
  • Trend Insights: Stay informed on marketing trends and leverage data to refine strategies.
Qualifications
  • Bachelor's degree in Marketing, Communications, Literature, or a related discipline.
  • 1-2 years of relevant experience in marketing or a similar field is preferred.
  • Excellent written and verbal communication skills.
  • Strong time management skills with the ability to handle multiple tasks effectively.
  • Ability to work independently as well as collaboratively within a team.
  • Proficiency in digital marketing platforms such as Instagram, YouTube, etc.