Social Media Advertising Manager

2 weeks ago

Fort Lauderdale, Florida, United States HirefinderRPO Full time

Onsite opportunity – 4 days in office and 1 day remote

HirefinderRPO is seeking a Social Media Advertising Manager to oversee and execute client media purchases across leading social platforms, including Meta, X, Pinterest, TikTok, and others. This role will also involve managing a team of Paid Social Buyers and Associates. The ideal candidate will possess a robust background in

strategic planning, media buying, performance reporting, and analytics within social media channels, demonstrating the ability to excel in a dynamic environment while effectively conveying strategies and tactics to clients. This position is crucial within the Ad Platforms team and will report directly to the Director of Paid Social.

Key Responsibilities:

  • Lead and mentor a team of Paid Social professionals, providing guidance and support to junior members.
  • Engage in strategic discussions, contributing insights on tactics and methodologies.
  • Collaborate with cross-functional teams (planning, buying, Ad Ops, programmatic) to align on campaign objectives and specific requirements.
  • Design and manage both direct response and branding initiatives across various social media platforms.
  • Evaluate campaign specifications (budget, creative assets, audience targeting, timing, KPIs, etc.) and offer strategic feedback to clients on optimal approaches.
  • Enhance media campaigns to meet performance goals and KPIs.
  • Participate in client meetings, articulating social media capabilities and advantages as necessary.
  • Assess key performance metrics and adjust strategies as required.
  • Compile and analyze campaign results, identify trends, and proactively suggest improvements for clients and internal teams.
  • Stay informed on the latest trends and advancements in social media.

Qualifications:

  • 4-7 years of experience in paid social media, either in an agency setting or within a client-side role.
  • Exceptional communication skills, with the ability to present complex concepts clearly to clients.
  • Proficient in analyzing social media metrics and optimizing campaigns accordingly.
  • Strong understanding of social platform algorithms, optimization strategies, and advertising products.
  • Excellent analytical skills, with a focus on media performance and achieving measurable results.
  • Experience in training and educating new team members on paid social strategies, execution, and reporting.
  • Detail-oriented with robust project management capabilities, able to manage multiple projects efficiently and prioritize effectively.
  • Experience in developing testing frameworks and creating client-facing deliverables based on performance outcomes.

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