Social Media Marketing Lead

2 weeks ago


Fort Myers, Florida, United States cesna Full time
Job Overview

The Social Media Marketing Lead at Cesna will play a pivotal role in enhancing the visibility of our products and services through strategic social media engagement. This position is designed for an innovative individual who thrives in a dynamic environment and possesses a deep understanding of social media trends.

Key Responsibilities:

  • Brand Development: Craft and implement brand strategies that resonate with Cesna's core values and objectives.
  • Market Research: Conduct thorough market analysis to ensure cohesive brand messaging and visual representation across all digital platforms.
  • Collaboration: Work closely with cross-functional teams to maintain brand integrity across all product lines.
  • Marketing Strategy: Design and execute comprehensive marketing plans that leverage digital, social, and traditional marketing channels.
  • Campaign Management: Oversee the execution of marketing campaigns, product launches, and promotional initiatives.
  • Content Strategy: Develop engaging content strategies that captivate target audiences and align with brand objectives.
  • Performance Analysis: Monitor and evaluate the effectiveness of marketing campaigns and brand initiatives, utilizing data-driven insights to refine strategies.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • 1-2 years of relevant experience in marketing preferred.
  • Exceptional written and verbal communication skills.
  • Strong organizational abilities with effective time management skills.
  • Proficient in digital marketing platforms including Instagram and YouTube.


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