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Social Media Advertising Manager

2 months ago

Fort Lauderdale, Florida, United States HirefinderRPO Full time

Onsite opportunity – 4 days in office and 1 day remote

HirefinderRPO is seeking a Social Media Advertising Manager to oversee and manage client media investments across leading social platforms, including Meta, X, Pinterest, TikTok, and others. This role involves leading a team of Paid Social Buyers and Associates while ensuring effective media strategies are implemented.

The ideal candidate will possess a robust background in

planning, purchasing, reporting, and analytics within social media channels. They should thrive in a dynamic environment and have the ability to clearly communicate strategies and tactics to clients. This position is critical within the Ad Platforms team and will report directly to the Director of Paid Social.

Key Responsibilities:

  • Lead and mentor a team of Paid Social professionals, providing guidance and support to junior members.
  • Engage in strategic discussions, contributing insights on tactics and methodologies.
  • Collaborate with various internal teams (planning, buying, Ad Ops, programmatic) to align on campaign objectives and specific requirements.
  • Design and manage both direct response and branding campaigns across multiple social platforms.
  • Evaluate campaign specifications (budget, creative, audience targets, timing, KPIs, etc.) and offer constructive feedback to clients on effective strategies.
  • Optimize media campaigns to meet performance goals and KPIs.
  • Participate in client meetings to articulate social media capabilities and advantages.
  • Analyze performance metrics and adjust strategies as necessary.
  • Compile and assess campaign performance data, identify trends, and proactively suggest improvements for both clients and internal teams.
  • Stay updated on the latest trends and advancements in social media.

Qualifications:

  • 4-7 years of experience in paid social media, either in an agency setting or in-house.
  • Excellent communication skills, with the ability to present complex concepts clearly to clients.
  • Proficient in analyzing social media metrics and optimizing campaigns accordingly.
  • Strong understanding of social platform algorithms, optimization techniques, and advertising products.
  • Exceptional analytical skills focused on media performance and achieving results.
  • Experience in training and onboarding new team members in paid social strategies, execution, and reporting.
  • Detail-oriented with strong project management capabilities, able to manage multiple projects effectively.
  • Experience in developing testing frameworks and creating client-facing deliverables based on performance metrics.