Senior Director, Business Development

5 days ago

Dallas, Texas, United States Analytic Partners Full time
About the Role

We are seeking a seasoned sales professional to join our team at Analytic Partners as a Senior Director, Business Development. This is an exciting opportunity to leverage your expertise in selling technology and services solutions to senior marketers and analytics influencers.

Key Responsibilities
  • Develop and execute a growth strategy for your portfolio, with clear guidance on key client and agency stakeholders, client/opportunity prioritization.
  • Qualify and nurture marketing qualified leads while developing and nurturing your own self-generated leads across your target account list.
  • Lead large-scale brand relationships with senior stakeholders focused on identifying strategic opportunities for value-creation, partnership development, and new revenue generation for Analytic Partners.
  • Lead, negotiate and close large-scale deals within a target account list, custom-tailoring strategic solutions to their business needs and our competitive set.
  • Develop and execute on multi-stakeholder account strategies throughout the entire deal lifecycle, from client prospecting through RFP management and post-sale engagement.
  • Efficiently perform discovery on your target prospect to write compelling, value-based partnership proposals, incorporating clear financial business cases.
  • Develop and progress a pipeline of qualified opportunities to deliver revenue which meets or exceeds your assigned quota.
  • Drive high-impact thought leadership aligned with your vertical segments to establish Analytic Partners reputation as an innovator and trusted leader in marketing measurement technology.
  • Capture timely and complete sales activity in Salesforce and maintain the discipline of pipeline management to ensure accurate forecasting.
Requirements
  • Demonstrated ability to sell technology and services solutions with ACV $500k+ to senior marketers and analytics influencers.
  • Understanding of the marketing ecosystem and a passion for technology.
  • Experience using a value-based sales approach to clearly articulate competitive differentiators in a way that communicates ROI impact.
  • Knowledge of how to manage a complex sales cycle with multiple stakeholders including procurement, CXO level contacts, senior level marketing and analytics professionals at the local, regional and global level within multinational organizations.
  • Comfortability in identifying a target account list, developing account plans and executing in a disciplined, consistent manner to map and engage all relevant decision makers and influencers potentially involved in a deal.
  • Deeply networked with many relationships with decision makers, influencers and CXOs in marketing, analytics and finance positions within enterprise organizations.
  • Strong fluency with storytelling using data and analytical methods on how an organization can use tools to measure and improve marketing returns and business performance.
  • Self-starter with ability to solve problems independently, but also very strong team-seller who can work efficiently with our solutions experts to overcome obstacles and construct winning proposals.
  • Effective multi-tasker comfortable in a fast-paced environment.
  • Experience with managing complex RFP/RFI and other formal evaluation processes, engaging multiple internal and external stakeholders to deliver professional and comprehensive responses/content which convert prospects to clients.
  • Familiarity with sales research tools such as ZoomInfo, LinkedIn and other platforms.
  • Strong written and verbal communication skills.
  • Strong interpersonal skills; good at reading people, establishing rapport and building trust.
  • Experience using Salesforce CRM and managing a highly accurate pipeline.

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