Senior Marketing Specialist
2 days ago
Matrix Service Company is seeking a highly skilled Senior Marketing Specialist - Content and Distribution to execute the company's sales and marketing strategy to drive revenue- and lead-generation by promoting our top end-markets through content and campaign creation.
Key Responsibilities:- Develop and execute content marketing strategies to drive revenue- and lead-generation across various channels.
- Maintain and improve the company's paid advertising campaigns with trade magazines, industry websites, and LinkedIn Advertising.
- Manage and optimize SEM budget and campaigns on Google Ads.
- Provide metrics, reporting, and analysis on paid advertising channels and digital content.
- Research and provide insight on industry and end-market trends.
- Support trade shows, conferences, and client events.
- Collaborate with internal and external resources to ensure timely delivery of projects.
- Ensure branding quality and consistency of external marketing initiatives.
- Bachelor's degree in communications, marketing, or related area; or equivalent experience required.
- 4+ years of marketing, advertising, journalism, or communications experience.
- Excellent writing, communication, and problem-solving skills required.
- Experience with LinkedIn Advertising and Google Ads required.
- Marketing experience in engineering and construction, energy, or industrial markets preferred.
- Some HTML/CSS and SEO knowledge preferred.
- Strong computer skills, including experience with Adobe Suite and Microsoft Office, preferred.
Matrix Service Company offers a comprehensive benefits package, including medical, dental, and vision plans, disability benefits, life and AD&D insurance, an employee assistance program (EAP), a 401(k) plan with company match, an employee stock purchase plan (ESPP), a robust wellness program, and adoption assistance. Some employees may also be eligible for paid time off, tuition reimbursement, and a performance or safety bonus program.
At Matrix Service Company, we are dedicated to building a diverse, inclusive, and authentic workplace. We encourage all whose experience aligns with the listed qualifications to apply and explore joining our organization.
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