Email Marketing Specialist

2 weeks ago


Pittsburgh, Pennsylvania, United States NRG Energy Full time

At NRG Energy, we believe in empowering our employees to take charge of their professional growth and development. We encourage you to explore diverse opportunities within our organization, where a dynamic work environment fosters both variety and challenge. Your personal and professional growth is essential to our collective success—take the initiative in shaping your career path and future.

Email Marketing Specialist

As an Email Marketing Specialist, your primary focus will be to enhance the effectiveness of our email marketing initiatives through the coding, construction, and testing of email communications.

Key Responsibilities:

  • Employ HTML/CSS and email marketing best practices to design and code engaging email experiences.
  • Develop and modify email templates as well as existing marketing campaigns.
  • Contribute to the ongoing modernization and evolution of our brand identity.
  • Implement best practices in email development, ensuring compliance with regulations and accessibility standards.
  • Set up, test, and launch intricate email campaigns featuring dynamic content.
  • Execute email campaigns with a strong emphasis on customer segmentation, testing protocols, and technical execution.
  • Conduct quality assurance testing.
  • Ensure consistent rendering across various browsers, email service providers, and devices.
  • Troubleshoot HTML, CSS, and other performance-related issues.
  • Collaborate with team members to enhance processes and improve efficiency.
  • Perform coding and database maintenance tasks as necessary.
  • Carry out additional duties as assigned.

Qualifications:

  • 3-5 years of relevant experience in email development.
  • Advanced proficiency in HTML/CSS.
  • Skilled in responsive email design and front-end development.
  • Experience with JavaScript, Adobe Creative Suite, Salesforce Marketing Cloud, and Marketo.
  • Familiarity with SQL and AMPscript is highly advantageous.
  • Knowledge of email compliance regulations.
  • Understanding of email marketing and marketing automation technologies.

Essential Skills:

  • Testing
  • Coding
  • Quality Assurance
  • Effective Communication
  • Project Management
  • Multitasking
  • Collaborative Teamwork


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