Email Marketing Specialist
2 weeks ago
As a valued member of NRG Energy, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You'll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success—take the lead in shaping your career development, goals, and future.
Email Marketing Specialist
In the role of Email Marketing Specialist, you will play a crucial part in enhancing email marketing effectiveness by designing, coding, and testing email communications.
Key Responsibilities:
- Employ HTML/CSS and email marketing best practices to craft and code engaging experiences for email.
- Create and update email templates and existing campaigns.
- Contribute to the ongoing modernization and evolution of the brand.
- Implement best practices in email development, compliance regulations, and accessibility standards.
- Configure, test, and launch sophisticated email campaigns featuring dynamic content.
- Execute email campaigns with a strong focus on customer segmentation, testing protocols, and technical execution.
- Conduct quality assurance checks.
- Ensure consistent rendering across various browsers, email service providers, and devices.
- Troubleshoot HTML, CSS, and other performance-related issues.
- Collaborate with team members to enhance processes and workflows for improved efficiency.
- Perform coding and database maintenance tasks as necessary.
- Undertake additional duties as assigned.
Required Qualifications:
- 3-5 years of relevant experience in email development.
- Advanced knowledge and understanding of HTML/CSS.
- Proficient in responsive email design and front-end development.
- Experience with JavaScript, Adobe Creative Suite, Salesforce Marketing Cloud, and Marketo.
- Familiarity with SQL and AMPscript is a significant advantage.
- Understanding of email compliance regulations.
- Knowledge of email marketing and marketing automation technologies.
Essential Skills:
- Testing
- Coding
- Quality Assurance
- Communication Skills
- Project Management
- Multitasking
- Collaborative Skills
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