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Marketing Professional

2 months ago

Pittsburgh, Pennsylvania, United States Management Business Solutions Full time
Marketing Specialist

We are seeking a highly motivated and creative Marketing Specialist to join our Sales and Marketing Team at Management Business Solutions. This is a full-time exempt position located in Pittsburgh, PA, with 20-30% travel required.

Key Responsibilities:
  • Develop, support, and execute the North American marketing plan, including marketing materials, trade show scheduling and registration, planning, and execution to support sales strategy and goals.
  • Attend trade shows as required.
  • Develop, oversee, and manage all marketing collateral.
  • Manage ongoing market analysis and channel development; identify marketing opportunities and channels that effectively promote the company.
  • Participate in joint strategy meetings with US and international counterparts.
  • Refine and maintain the company web shop with the international marketing team.
  • Coordinate and execute brand asset management with the international team.
  • Perform and/or lead trade show attendee data analysis and post-show follow-up (customer analysis, customer classification, delegation to the respective sales associates, customer contact).
  • Monitor and support trade show logistics: booth build, tear down, and organization.
  • Create and design trade show booths, collaborating with production, vendors, and transport organizations for setup and teardown.
  • Create product-focused, customer-facing marketing collateral and engagement campaigns.
  • Maintain a social media presence using tools like LinkedIn and Iconosquare.
  • Craft email correspondence supporting customer follow-up and engagement.
  • Create, schedule, coordinate, and post email banners.
  • Design and execute customer surveys.
  • Maintain professional organization memberships and define sponsorship opportunities.
  • Collaborate with internal subject matter experts and customers to create case studies and white papers.
  • Hold semi-annual analysis meetings with the sales team.
  • Assist with the annual marketing budget and track expenses.
  • Contribute to strategic planning with senior leadership.
  • Provide support to the sales team by coordinating all marketing activities.
  • Foster strong staff and customer relationships, promoting interdepartmental cooperation.
  • Demonstrate strong hands-on mentality, entrepreneurial know-how, and high energy.
Market Analysis:
  • Conduct market analysis of product information from markets, customers, suppliers, and partners.
  • Collect market intelligence and monitor competitors; develop competitor intelligence.
Marketing:
  • Support the development and preparation of annual marketing priorities and activities.
  • Provide leadership and support to marketing personnel.
  • Coordinate regularly with international colleagues.
  • Attend and work at trade fairs with colleagues.
  • Monitor and manage marketing materials, including brochures, flyers, and catalogs.
  • Contribute to the construction, implementation, and maintenance of the online web shop.
  • Maintain social media content and profiles.
Internal and External Training:
  • Participate in internal product training.
  • Prepare training modules for new employees.
  • Participate in external product training and seminars.
Qualifications and Education Requirements:
  • Prior marketing and market experience.
  • Proven ability to coordinate group activities and achieve goals.
  • Minimum 3-5 years of experience in marketing positions with increasing responsibility.
  • BS in Marketing or equivalent experience in a related field such as Pharmacy Technician with hospital and marketing experience.
Preferred Skills:
  • Experience in international business.
  • Excellent communication and interpersonal skills.
  • Marketing experience in the medical field.
  • Ability to see the big picture and learn quickly.
  • Hands-on mentality and problem-solving ability.
  • Leadership experience.
  • Ability to travel.
  • Strong collaborative experience and expertise.