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Marketing Specialist

2 months ago

Pittsburgh, Pennsylvania, United States DuraEdge Products Full time
Job Overview

Marketing Specialist

Company Background

DuraEdge Products is committed to improving baseball and softball infields, ensuring they are safer and more enjoyable for players at all levels. As leaders in engineered soil solutions, we are at the forefront of innovation in field enhancements.

Recently recognized as the preferred playing surface for Minor League Baseball, we have a significant opportunity to broaden our reach and elevate our brand visibility through this partnership.

The Marketing Specialist role we are seeking to fill involves playing a key part in the formulation and execution of marketing strategies designed to drive growth and enhance brand recognition. The ideal candidate will exhibit a creative approach and a strong understanding of market dynamics and consumer preferences.

Key Responsibilities

  • Collaborate closely with the Marketing Director to understand the strategic vision for the brand and assist in the effective implementation of various campaigns and initiatives.
  • Continuously monitor social media platforms and CRM systems to ensure accurate organization and management of marketing leads, attributing them correctly to the respective campaigns.
  • Work in conjunction with Sales Representatives and Inside Sales to ensure prompt follow-up on marketing leads.
  • Set up and manage email campaigns for deployment in CRM systems, including testing, managing target audiences, and tracking campaign performance.
  • Evaluate the performance of email campaigns, focusing on metrics such as open rates, click-through rates, and responses, and provide reports on effectiveness to the executive teams.
  • Assist in the creation and versioning of HTML emails.
  • Maintain and update customer relationship management databases.

Additional Duties:

  • Develop marketing content in various formats, collaborating with internal and external resources for articles, videos, educational materials, email communications, social media updates, and newsletters.
  • Oversee the production of marketing materials such as brochures, product guides, and trade show assets in alignment with the Minor League Baseball partnership.
  • Conduct market research to identify consumer needs and preferences in targeted campaign areas.
  • Manage the lead generation database for marketing operations.
  • Coordinate all aspects of promotional events, including suite days and trade shows for the marketing team.
  • Build and maintain strong relationships with industry influencers, media partners, and key community stakeholders.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related discipline.
  • Minimum of 2 years of experience in B2B marketing.
  • Proficiency in CRM systems, marketing automation, and ERP systems, particularly Salesforce, Pardot, and NetSuite.
  • Experience in developing and executing HTML email campaigns.
  • Familiarity with Adobe creative tools such as Photoshop and Illustrator is a plus.
  • Skills in video editing, graphic design, and photography are advantageous.
  • Demonstrated success in lead generation programs and aligning marketing efforts with sales strategies.
  • Expertise in managing social media and search engine advertising campaigns, with the ability to optimize for desired outcomes.
  • Strong communication, interpersonal skills, and data analytics capabilities.
  • Attention to detail is essential for success in this role.