Digital Marketing Manager

2 days ago

Ontario, California, United States Ajinomoto Foods North America Full time

About the Role:

Ajinomoto Foods North America is seeking a highly skilled Digital Marketing Manager - Performance Marketing to oversee and grow paid digital marketing tactics across our brands, including Ajinomoto, Jose Ole, Tai Pei, and Ling Ling.

Key Responsibilities:

  • Develop and execute data-driven performance marketing strategies to achieve growth objectives.
  • Partner closely with internal category teams and external agencies to plan, develop, and implement paid marketing campaigns across various channels, including paid search, paid social, display advertising, and email marketing.
  • Provide inputs on an integrated marketing calendar to incorporate a comprehensive media plan.
  • Lead and mentor a small team of marketing professionals, fostering a culture of innovation and continuous improvement.
  • Proactively seek opportunities to evolve performance by developing and implementing new strategies, optimizations, and A/B tests, ensuring achievement of KPIs and media efficiency targets (ROAS, CTR, etc.).
  • Create and deliver campaign performance reports and lead performance discussions with internal stakeholders, including results, insights, and recommended optimizations.
  • Improve efficiency of sponsored products at retailer websites.
  • Assume a pivotal role in evaluating and implementing new acquisition channels.
  • Stay up-to-date with industry trends and bring forth new/innovative ways to propel the business forward.
  • Handle budget projections, planning, forecasts, and invoice management.

Requirements:

  • 5+ years of digital marketing proven experience, including paid search and social and media planning and buying.
  • 2+ years of experience in consumer-packaged goods.
  • Active certifications for Google Ads, Meta, and Google Analytics.
  • Proficiency in affiliate marketing platforms and programmatic ad networks.
  • Experience and proven success managing a large portfolio of brands with a wide variety of budgets and KPIs.
  • Strong understanding of SEO best practices.
  • Ability to analyze data and provide evidence-based recommendations.

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