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Marketing Specialist

2 months ago

Ontario, California, United States Page Mechanical Group Inc Full time

Job Title:
Marketing Coordinator

Location:
Page Mechanical Group Inc

Reports To:
Senior Vice President, Social Wellness

FLSA Status:
Hourly

Salary Range:
Starting at $57,000

Position Overview
This role, reporting to the Senior Vice President of Social Wellness, focuses on implementing marketing strategies and initiatives. The position encompasses a range of responsibilities that bolster the overall marketing objectives of Page Mechanical Group Inc.

Key Responsibilities

To successfully execute this role, the individual must effectively manage the following tasks; additional responsibilities may be assigned as necessary.

Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.

Campaign Development and Implementation:
Assist in crafting marketing strategies and campaigns.

Oversee the execution of marketing initiatives across various platforms (digital, print, events, etc.).

Monitor and evaluate the effectiveness of marketing campaigns.

Content Development and Oversight:
Generate and oversee content for marketing collateral such as brochures, emails, newsletters, social media updates, and blog posts.

Collaborate with graphic designers, copywriters, and other team members to create high-quality content.

Ensure uniformity in brand messaging across all platforms.

Market Analysis:
Conduct research to pinpoint target demographics and market trends.

Collect data on competitors and assess their marketing and sales tactics.

Compile and present findings to support strategic decision-making.

Social Media Oversight:
Manage and enhance the company's social media presence.

Create and schedule posts, interact with followers, and respond to inquiries.

Evaluate social media metrics and refine strategies accordingly.

Administrative Assistance:
Maintain marketing schedules and monitor project timelines.

Coordinate meetings and prepare reports for the marketing team.

Assist in budget management and expense tracking for marketing initiatives.

Collaboration and Communication:
Act as a liaison between various business units.

Engage with external partners, such as agencies and vendors, to ensure successful project execution.

Competencies:
To excel in this role, the individual should demonstrate the following competencies.

Achievement Orientation - Shows persistence and overcomes challenges. Measures performance against high standards. Recognizes and seizes opportunities. Sets and accomplishes ambitious goals. Takes calculated risks to achieve objectives.

Business Integrity - Earns the trust of others. Fulfills commitments. Treats individuals with respect. Upholds organizational values. Operates with integrity and ethical standards.

Customer Focus Management - Develops innovative approaches to meet customer needs. Establishes customer service benchmarks. Monitors customer satisfaction levels. Promotes a customer-centric approach. Provides training in customer service excellence.

Qualifications
To perform this role effectively, the individual must meet the following qualifications. Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.

Education:
A bachelor's degree in marketing, business, communications, or a related discipline is typically required.

Communication Proficiency:
Strong verbal and written communication skills are crucial for content creation and team collaboration.

Organizational Abilities:
Capability to manage multiple projects concurrently and adhere to deadlines.

Technical Proficiency:

Familiarity with marketing tools and software, including CRM systems, email marketing platforms, social media management tools, and analytics software.


Creativity:
Ability to generate innovative marketing concepts and campaigns.

Analytical Skills:
Proficiency in analyzing data and deriving insights to enhance marketing strategies.

Attention to Detail:
Commitment to ensuring accuracy and quality in marketing materials and initiatives.

Bilingual in Spanish is a requirement.

Work Environment

The characteristics of the work environment described here are representative of those an employee may encounter while performing the essential functions of this role.

Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions.

The noise level in the work environment is generally moderate.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this role.

Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions. While executing the duties of this position, the employee is regularly required to sit. The employee frequently uses hands to manipulate, handle, or feel and communicate verbally. The employee may occasionally be required to stand and walk. The employee must be able to occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this role include close vision.

The above job description is not intended to be an exhaustive list of duties and standards for the position. Incumbents will follow any other instructions and perform any other related tasks as assigned by their supervisor.

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