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Marketing Specialist

2 months ago

Ontario, California, United States Marsell Wellness Center Full time
Job Overview

Position Title: Marketing Coordinator

Location: Marsell HQ Office

Reports To: Senior Vice President, Social Wellness

FLSA Status: Hourly

Salary Range: Starting at $57,000

Position Summary

Under the guidance of the Senior Vice President of Social Wellness, the Marketing Coordinator plays a pivotal role in implementing marketing strategies and initiatives. This position encompasses a diverse range of responsibilities that bolster the marketing endeavors of Marsell Wellness Center.

Key Responsibilities

To excel in this role, the individual must competently execute the following duties, with additional tasks assigned as necessary:

Campaign Development and Implementation:
  • Assist in formulating marketing strategies and promotional campaigns.
  • Oversee the execution of marketing initiatives across various platforms (digital, print, events, etc.).
  • Monitor and evaluate the effectiveness of marketing campaigns.
Content Development and Oversight:
  • Generate and manage content for marketing assets, including brochures, emails, newsletters, social media updates, and blog posts.
  • Collaborate with graphic designers, copywriters, and other team members to create high-quality content.
  • Ensure brand messaging consistency across all communication channels.
Market Analysis:
  • Conduct research to identify target demographics and industry trends.
  • Collect competitive intelligence and analyze competitors' marketing and sales tactics.
  • Compile findings to support strategic decision-making.
Social Media Oversight:
  • Manage and enhance the company’s social media presence.
  • Create and schedule posts, engage with the audience, and respond to inquiries.
  • Assess social media metrics and refine strategies accordingly.
Administrative Assistance:
  • Maintain marketing schedules and monitor project timelines.
  • Coordinate meetings and prepare reports for the marketing department.
  • Assist in budget management and expense tracking for marketing projects.
Collaboration and Communication:
  • Facilitate communication between various business units.
  • Engage with external partners, including agencies and vendors, to ensure successful project delivery.
Required Competencies

To perform effectively in this role, the individual should demonstrate the following competencies:

  • Achievement Orientation: Shows determination and overcomes challenges. Sets and attains ambitious goals.
  • Ethical Standards: Builds trust with others, honors commitments, and maintains integrity.
  • Customer Focus: Innovates to meet customer needs and monitors satisfaction levels.
Qualifications

To successfully fulfill the essential duties of this position, candidates should possess the following qualifications:

  • Education: A bachelor’s degree in marketing, business, communications, or a related discipline is generally required.
  • Communication Skills: Strong verbal and written communication abilities are crucial for content creation and teamwork.
  • Organizational Skills: Capability to manage multiple projects concurrently and adhere to deadlines.
  • Technical Proficiency: Familiarity with marketing tools and software, including CRM systems and analytics platforms.
  • Creativity: Ability to devise innovative marketing concepts and campaigns.
  • Analytical Skills: Proficient in data analysis to enhance marketing strategies.
  • Attention to Detail: Ensures precision and quality in marketing outputs.
  • Bilingual: Proficiency in Spanish is essential.
Work Environment

The work environment typically features moderate noise levels.

Physical Requirements

While performing the duties of this position, the employee is regularly required to sit, frequently use hands for tasks, and communicate verbally. Occasional standing and walking may be necessary, and the employee must be able to lift and/or move up to 10 pounds. Specific vision abilities required include close vision.

This job description is not exhaustive and may include other duties as assigned by the supervisor.