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Marketing Specialist

2 months ago

Ontario, California, United States Marsell Wellness Center Full time
Job Overview

Position Title: Marketing Coordinator

Location: Marsell HQ Office

Reports To: Senior Vice President, Social Wellness

FLSA Status: Hourly

Salary Range: Starting at $57,000

Position Summary:

This role is pivotal in implementing marketing strategies and initiatives under the guidance of the Senior Vice President of Social Wellness. The Marketing Coordinator will engage in various activities that bolster the marketing objectives of Marsell Wellness Center.

Key Responsibilities:

To excel in this position, the individual must competently execute the following responsibilities:

  • Campaign Development and Implementation: Assist in crafting marketing strategies and orchestrating campaigns across multiple platforms (digital, print, events, etc.). Monitor and evaluate the effectiveness of these campaigns.
  • Content Development and Oversight: Generate and oversee content for marketing collateral, including brochures, emails, newsletters, social media posts, and blog entries. Collaborate with designers and writers to ensure high-quality output and brand consistency.
  • Market Analysis: Conduct thorough research to identify target demographics and emerging market trends. Analyze competitor strategies and compile insights to inform decision-making.
  • Social Media Oversight: Manage the organization’s social media presence, including creating and scheduling posts, engaging with the audience, and analyzing performance metrics to refine strategies.
  • Administrative Duties: Maintain marketing schedules and oversee project timelines. Organize meetings and prepare reports for the marketing team, while assisting in budget management for marketing activities.
  • Collaboration and Communication: Act as a liaison among various business units and coordinate with external partners to ensure successful project delivery.
Required Competencies:

The ideal candidate should demonstrate the following:

  • Goal Orientation: Shows determination and resilience in overcoming challenges. Sets ambitious goals and pursues them with calculated risk-taking.
  • Integrity: Builds trust through reliability and respect for others, upholding organizational values.
  • Customer-Centric Approach: Innovates in meeting customer needs and monitors satisfaction levels.
Qualifications:

To fulfill the requirements of this role, candidates should possess:

  • A bachelor’s degree in marketing, business, communications, or a related discipline.
  • Strong verbal and written communication abilities.
  • Exceptional organizational skills to manage multiple projects effectively.
  • Proficiency in marketing tools and software, including CRM systems and analytics platforms.
  • Creative thinking for developing engaging marketing campaigns.
  • Analytical capabilities to interpret data and enhance marketing strategies.
  • Attention to detail to ensure quality in all marketing outputs.
  • Bilingual proficiency in Spanish is essential.
Work Environment:

The work environment is typically moderate in noise level, accommodating individuals with disabilities as necessary.

Physical Requirements:

While performing the duties of this role, the employee is regularly required to sit and use hands for various tasks. Occasional lifting of up to 10 pounds may be required. Vision requirements include the ability to see close objects clearly.

This job description is not exhaustive and may be subject to change as needed.