Sales and Marketing Executive
2 weeks ago
We are a dynamic Independent Living community dedicated to providing a supportive and engaging atmosphere for our residents. We are currently in search of a motivated and experienced Sales and Marketing Director to enhance our community's growth and success.
Key Responsibilities: As the Sales and Marketing Director, you will lead the sales initiatives from the first inquiry to the resident's move-in. Your main objective will be to generate qualified leads and cultivate relationships to meet sales targets. Your primary responsibilities will include:
• Guiding qualified leads through the entire sales journey, ensuring a seamless transition from inquiry to residency.
• Engaging in community outreach to generate referrals and elevate brand awareness.
• Achieving and surpassing targets related to move-ins, inquiries, tours, home visits, and events.
• Responding swiftly to inquiries, arranging visits, conducting tours, and effectively closing sales in alignment with marketing objectives.
• Regularly reviewing closing strategies for prospects within the sales pipeline.
• Utilizing the customer relationship management system (CRM) for all sales activities.
• Providing Sales Counselors with essential resident and family contact information, aiding in the move-in process, and completing necessary documentation.
• Participating in scheduled sales calls to synchronize efforts with the team.
• Collaborating with the Executive Director and department heads to promote a positive, hospitality-focused environment for both associates and residents.
• Delivering outstanding customer service to residents, visitors, and prospects, maintaining professionalism in challenging situations.
• Communicating effectively with residents, families, professionals, visitors, and team members.
• Contributing to a sales-driven culture by actively engaging in marketing efforts and assisting at events.
• Training, mentoring, and managing direct reports in partnership with the Executive Director.
• Accurately completing all departmental reports in a timely manner.
• Emphasizing teamwork in sales through collaboration with department heads.
• Attending and contributing relevant insights during daily Stand-Up Meetings.
• Participating in company-hosted webinars, on-site meetings, and regional/national meetings as scheduled.
• Completing required training promptly to maintain certifications and credentials.
• Engaging in the Manager-on-Duty program, including rotating weekend responsibilities as assigned by the Executive Director.
• Performing any additional duties as assigned.
Qualifications:
- Minimum of 3 years of sales/marketing experience with a proven track record.
- Exceptional communication, customer service, and public relations skills.
- Creative, outgoing, energetic, confident, and self-motivated.
- Strong passion for serving the elderly demographic.
- Valid Driver's License.
We offer a competitive base salary based on experience, along with commission/bonus incentives and a comprehensive benefits package, fostering a supportive and collaborative work environment.
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