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Sales and Marketing Executive
2 months ago
We are a vibrant Independent Living community dedicated to enhancing the quality of life for our residents. Our mission is to create a supportive and engaging atmosphere while providing top-notch services and amenities. We are currently in search of a skilled Sales and Marketing Director to play a pivotal role in our ongoing success.
Key Responsibilities: As the Sales and Marketing Director, you will oversee the entire sales journey from the first inquiry to the resident's move-in. Your main objective will be to cultivate qualified leads and drive sales performance. Your primary responsibilities will include:
• Cultivating and managing qualified leads throughout the sales process, ensuring a seamless transition from inquiry to move-in.
• Engaging in community outreach initiatives to generate referrals and enhance brand recognition.
• Achieving and surpassing targets related to move-ins, inquiries, tours, home visits, phone interactions, outreach, and events.
• Responding swiftly to inquiries, arranging visits, conducting tours, and effectively closing sales in alignment with sales and marketing goals.
• Regularly reviewing closing strategies for prospects within the sales pipeline.
• Utilizing the customer relationship management system (CRM) for all sales-related activities.
• Assisting Sales Counselors with necessary resident and family contact information, facilitating the move-in process, and completing required documentation.
• Participating in scheduled sales calls to synchronize efforts with the team.
• Collaborating with the Executive Director and other department leaders to promote a positive, hospitality-driven environment for both associates and residents.
• Delivering outstanding customer service to residents, visitors, and prospects, maintaining professionalism and composure in challenging situations.
• Effectively communicating with residents, families, professionals, visitors, and team members.
• Contributing to a sales-focused culture by actively engaging in sales and marketing initiatives, including participation in events.
• Training, mentoring, rewarding, and managing direct reports in conjunction with the Executive Director.
• Completing all departmental reports accurately and punctually.
• Emphasizing the importance of teamwork in sales through collaborative efforts with department heads.
• Attending and contributing relevant insights during daily Stand-Up Meetings.
• Participating in company-hosted webinars, on-site meetings, and regional/national gatherings as scheduled.
• Completing required training promptly to maintain certifications and credentials.
• Engaging in the Manager-on-Duty program, including rotating weekend responsibilities as assigned by the Executive Director.
• Performing any additional duties as assigned.
Qualifications:
- Minimum of 3 years of experience in sales and marketing with a proven track record.
- Exceptional communication, customer service, and public relations skills.
- Creative, outgoing, energetic, confident, and motivated.
- Genuine passion for serving the elderly demographic.
- Valid Driver's License.
We offer a competitive base salary commensurate with experience, along with commission/bonus incentives and a comprehensive benefits package, all within a supportive and collaborative work environment.