Senior Vice President, Media Analytics and Insights

4 weeks ago

New York County New York, United States Spark Foundry Full time
Position Overview:

We are seeking an experienced SVP who:
  • Can drive the evolution of our Data Sciences and Advanced Analytics capabilities within the organization.
  • Provides strategic thought leadership and deep expertise in Advanced Analytics and Modeling techniques to enhance our service offerings and identify new opportunities for our clients.
  • Possesses a unique blend of advanced analytical skills, business insight, strategic thinking, and project management proficiency, coupled with a passion for developing new capabilities and teams.
  • Can navigate complex problems, manage projects from inception to completion, apply sound business judgment, and communicate intricate information effectively.
  • Exhibits a genuine curiosity and a desire to delve into data to uncover insights and make informed business cases, while employing innovative approaches to problem-solving.
  • Demonstrates the confidence to express informed opinions and influence key stakeholders during discussions.

Key Responsibilities:
  • Utilize advanced analytical techniques to enhance marketing performance metrics such as site traffic, application volume, conversion rates, and revenue, while identifying key performance trends and optimizing consumer experiences.
  • Work with complex data structures, conducting statistical analyses including marketing mix models, digital attribution, media response analysis, and predictive modeling.
  • Measure and optimize full-funnel marketing initiatives to ensure high return on investment.
  • Lead advanced analytics projects from start to finish, including stakeholder interviews, project timeline management, and generating actionable insights.
  • Effectively manage the advanced analytics lifecycle, from defining business questions to data acquisition, integration, preparation, and model development.
  • Conduct thorough statistical analyses to validate model accuracy and effectiveness.
  • Visualize data and communicate results clearly to stakeholders.
  • Oversee project deliverables and timelines, providing guidance to junior team members.
  • Support the development of measurement strategies and provide mentorship to junior staff.
  • Establish standards and best practices for analytical deliverables to ensure high-quality outputs.

Conclusion:
In this role, you will play a critical part in shaping our analytical capabilities and providing strategic insights that drive competitive advantage for our clients. Your expertise will help us deliver exceptional analytical solutions and foster a culture of innovation within the organization.

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