Executive Director, Business Growth and Development
1 week ago
The Senior Director, Market Development is a key leadership position at AAA Life Insurance Company, responsible for driving profitable growth through the development of lead generation programs and strategic partnerships with sales and club leaders.
Key Responsibilities- Develop and implement lead generation programs in collaboration with Club Leaders and sales teams to drive growth across the AAA Federation.
- Partner with Club Sales and Marketing Leaders to design and execute national programs, contests, and initiatives that promote life insurance sales.
- Analyze data and analytics to inform sales planning, track business results, and identify opportunities for improvement.
- Develop and train Member Services teams and Agents to identify life event triggers and promote a proactive, needs-based sales approach for life insurance.
- Foster positive relationships with Member Services and regional sales teams through direct contact and best practices education.
- Bachelor's Degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Minimum of 10 years of experience in market development, business development, or a related field, preferably in financial services or life insurance.
- Minimum of 3 years of management experience or experience leading internal and external teams.
- Deep knowledge of sales strategy, revenue optimization, and performance tracking.
- Strong understanding of product management, market positioning, and market strategy.
- Proven ability to develop and implement strategies and programs that support business objectives.
- Collaborative and team-oriented approach with excellent oral and written communication skills.
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Livonia, Michigan, United States AAA Life Insurance Company Full timeJob SummaryThe Senior Director, Market Development is a key leadership role within AAA Life Insurance Company, responsible for driving profitable growth through the development of lead generation programs and strategic partnerships with sales and club leaders.Key ResponsibilitiesDevelop and implement lead generation programs in collaboration with Club...
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