Digital Media Director

16 hours ago


Chicago, Illinois, United States Publicis Groupe Full time
About the Role

We are seeking an experienced Associate Director to join our team at Publicis Groupe. As a key member of our Commerce Media team, you will be responsible for overseeing the daily workflow of commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps.

Key Responsibilities
  • Direct and manage the daily workflow of commerce campaigns, including plan development, campaign activation and maintenance, and post-buy recaps
  • Interface with media strategy teams to build strategic shopper-focused campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Serve as a true expert and educate internal precision teams on the Amazon DSP offerings, campaign setup and optimization strategies
  • Support in the development of the Commerce Media COE and spreading the Commerce Mindset throughout the entire Agency
  • Assume accountability and ownership of campaign execution in platforms such as Amazon, Roundel, Walmart+, KPM for assigned client accounts
  • Build and maintain strong relationships with commerce media partners
  • Develop and maintain quality control procedures for campaign implementations
  • Understand and effectively communicate our agency's value proposition in the commerce space, as related to the growth of current and prospective agency accounts
  • Monitor and report on campaign performance
  • Participate in forecasting exercises for senior management
  • Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Requirements
  • Six to nine years of deep experience in display and video media buying
  • Expertise in activating media within the Amazon DSP and other Amazon self-serve placements
  • Basic level of understanding of Amazon Search campaigns and their importance to driving success of DSP performance
  • In-depth understanding of media planning and programmatic buying
  • Proven experience with at least three or more years of people management experience, overseeing three or more reports in an account management/client services team
  • Strong fluency with the digital media ecosystem
  • Extensive experience in a client service position or role
  • The ability to organize and manage your work and that of the junior staff on the team
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Solid presentation skills and presenting to key stakeholders or senior leadership with confidence
  • Willingness to travel as needed
  • A four-year college degree


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