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Digital Marketing Director

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Description

Publicis Groupe is a global leader in the communications industry, with a presence in over 100 countries and a team of nearly 80,000 professionals. As a key player in the market, we are seeking a highly skilled and experienced Associate Director, Social Strategy to join our team.

Key Responsibilities
  • Develop and Execute Social Media Strategies: Create and implement comprehensive social media plans to enhance brand visibility, engage our audience, and drive consumer loyalty.
  • Manage Cross-Functional Teams: Collaborate with internal teams, including creative, paid media, and analytics, to ensure cohesive brand messaging and maximize ROI.
  • Stay Ahead of Industry Trends: Keep up-to-date with the latest social media platforms, emerging trends, and best practices to inform our social media strategies.
  • Drive Business Growth: Analyze social media metrics and adjust strategies to improve engagement, reach, and ROI, ultimately driving business growth for our clients.
Requirements
  • 6-8 Years of Digital Experience: Proven track record of success in digital marketing, advertising, entertainment, newsroom, or content fields.
  • Strong Understanding of Media Planning: Expertise in media planning, distribution, and content syndication, with a focus on innovative, entertainment-based social media programs.
  • Excellent Research and Writing Skills: Ability to create smart content quickly, with a strong understanding of consumer insights and a keen eye for new technology and content solutions.
  • Strong Relationship-Building Skills: Ability to develop and maintain strong relationships with internal and external partners, including clients and cross-functional teams.

We are an equal opportunity employer and welcome applications from diverse candidates.