Senior Marketing Manager, Prospect and Customer Acquisition

5 days ago


Durham, North Carolina, United States Fidelity Investments Full time
Job Description:

SENIOR MARKETING MANAGER, PROSPECT AND CUSTOMER ACQUISITION

The Role

We are seeking a seasoned Senior Marketing Manager to spearhead innovative prospect marketing strategies and campaigns that will elevate our brand and effectively convert visitors to donors.

This role will be responsible for crafting inbound and outbound marketing campaigns with measurable results, leveraging expertise in prospect engagement, lead nurturing, and digital content oversight.

Key Responsibilities:

  • Craft lead nurturing strategies to move potential donors through the engagement funnel with an integrated approach utilizing SEO, paid media, social media, and web experiences.
  • Develop compelling content and provide executional oversight for digital content and marketing collateral, ensuring alignment with prospect marketing goals.
  • Manage multiple projects simultaneously and collaborate across the Marketing team and with business partners.
  • Excellent written and verbal communication skills tailored for prospect marketing.

The Team

Fidelity Charitable is an independent public charity that has helped donors support more than 300,000 nonprofit organizations with more than $42 billion in grants.

This role is a member of the Segment Marketing Team, responsible for creating and implementing strategic prospect content and marketing initiatives.

Company Overview

Fidelity Charitable is governed by an independent Board of Trustees, which has hired Fidelity Investments as the service provider to the charity.

Fidelity Investments provides all of the charitable organization's employees and supports all of its functions.

What We Offer

Fidelity Investments is an equal opportunity employer, committed to building an enduring culture of inclusion and belonging.

We will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process.



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