Director of Development and Marketing
4 weeks ago
About the Role:
The School of American Ballet at Lincoln Center is seeking a highly skilled and experienced Director of Development and Marketing to lead our fundraising and marketing efforts. As a key member of our senior leadership team, you will be responsible for developing and executing a comprehensive strategy to expand philanthropic support and public brand awareness in support of our ongoing programs and strategic priorities.
Key Responsibilities:
- Develop and execute a compelling strategy to expand philanthropic support and public brand awareness
- Partner with Board leadership to achieve development and brand/marketing goals
- Prepare budgets and effectively manage financial and staff resources
- Develop strategic partnerships and strong relationships at all levels, internally and externally
- Serve as an active contributing member of the management team to help steward the institution's resources
Development:
- Provide leadership for the development department, creating short-term and long-range plans to meet revenue goals for fundraising areas and as a whole
- Oversee Development staff in the implementation of SAB's development activities across areas
- Lead and motivate a team toward significantly increasing all fundraising streams over time
- Employ strategic and innovative approaches to identify new donors and tailored engagement plans to cultivate and solicit their financial support
- Support the Executive Director's and Board members' major gift fundraising activities
Marketing:
- Develop an integrated strategy to enhance SAB's marketing capabilities school-wide, in support of mission and revenue goals (students, donors) and overall brand awareness
- Oversee the 3-person marketing team to execute all ongoing print and digital advertising and marketing (website, social media, audition and outreach advertising and promotional materials)
- With the team, develop a brand strategy and implementation plan school-wide; create unified messaging school-wide; utilize pro-bono and paid marketing services from outside firms to bolster brand marketing capabilities
Requirements:
- Bachelor's degree
- 7+ years' experience in non-profit development and marketing
- Strong track record of hands-on execution to meet goals
- Exceptional interpersonal, spoken and written communication skills
- Ability to utilize data to inform results and enable decision making
- Strong collaboration skills to achieve results
- Excellent organization skills and an ability to coordinate multiple tasks and activities
- Ability to exercise independent, sound judgement
- Ability to handle confidential matters with discretion
- Commitment to SAB's mission and core values
Benefits:
- Salary range: $180,000 – $220,000 commensurate with experience
- Hybrid work schedule
- Superior benefits, including health care plan, short-term and long-term disability, retirement plan, paid time off, and commuter benefits
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