Senior Director, Marketing and Communications Specialist

4 weeks ago

New York, New York, United States Primary Care Development Corporation Full time
Job OverviewPrimary Care Development Corporation (PCDC) is a nonprofit community development entity that supports healthy, thriving communities across the country through capital financing, expertise, and advocacy. We are seeking a dynamic and experienced Senior Director of Marketing & Communications to join our team and increase our recognition and pipeline with primary care and behavioral health practices and executives. Key Responsibilities
  • Develop and execute comprehensive marketing strategies that align with our strategic goals and target markets, focusing on B2B strategy, audience identification, market segmentation, and SEO to enhance our brand presence, generate qualified leads, and contribute to revenue generation, growth, and impact.
  • Analyze market trends and customer data to identify and segment target audiences, developing tailored marketing initiatives to address the unique needs and pain points of each segment.
  • Design and implement campaigns to attract and convert potential clients, focusing on PCDC's target markets and audiences, and develop strategies for nurturing leads through the sales funnel and ensuring a seamless transition to the business development teams.
  • Conduct comprehensive market research to understand the competitive landscape, industry trends, and emerging opportunities for our target audiences, utilizing insights to refine marketing strategies and tactics.
  • Oversee the development and optimization of website and digital content to improve search engine rankings and drive organic traffic, writing content and collaborating with other PCDC content creators to produce high-quality materials that resonate with our target audiences.
  • Lead all communications, including website, social media, and other content and message generation for diverse audiences, including funders, investors, and others.
  • Monitor and analyze marketing campaign performance using key metrics and KPIs, preparing regular reports and presentations to share insights and recommendations with senior leadership and business development staff.
Requirements
  • Bachelor's degree in marketing, business, or a related field, or equivalent experience in the workforce. Masters degree in Marketing, Business, or a relevant field preferred.
  • Minimum of 7 years of experience in B2B marketing, with a focus on health care, financing, impact investing, and/or consulting industries. Knowledge of and experience in the New York and/or California markets preferred.
  • Proven history of developing and executing successful marketing strategies that drive lead generation, conversions, and business growth.
  • Experience in creating and managing budgets and deadlines.
  • Excellent writing skills, including proficiency in preparing information (in appropriate form) for diverse audiences and purposes.
  • Deep understanding of market segmentation, audience identification, and SEO best practices.
  • Creativity in storytelling from both a narrative and visual perspective in support of PCDC's business priorities.
  • Experience with digital marketing tools, CRM software, and analytics platforms.
  • Solid understanding of market research, data analysis methods, and ability to make data-driven decisions.
  • Proficiency in WordPress, Microsoft Office Suite, Mailchimp, web analytics, InDesign and data visualization programs such as Tableau strongly preferred.
  • Ability to travel up to 20%.

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