Senior Director, Marketing and Communications Specialist

20 hours ago

New York, New York, United States Primary Care Development Full time
Job Title: Senior Director, Marketing and Communications

Primary Care Development Corporation (PCDC) is seeking a dynamic and experienced Senior Director of Marketing & Communications to join our team and increase our recognition and pipeline with primary care and behavioral health practices and executives.

The Senior Director of Marketing & Communications will be responsible for developing and executing comprehensive marketing strategies that align with our strategic goals and target markets.

This role focuses on B2B strategy, audience identification, market segmentation, and SEO to enhance our brand presence, generate qualified leads, and contribute to revenue generation, growth, and impact.

The ideal candidate will have a background in healthcare and/or impact investing with proven experience in driving successful healthcare provider-oriented marketing campaigns and leveraging data to inform strategic decisions.

This position reports to the Managing Director of Strategy & Public Affairs and will work closely with the CEO and other program teams (lending, training & consulting, and policy/research).

Strong preference given to candidates based in, and knowledgeable about, California or the Greater New York area, PCDC's two largest markets.

Key Responsibilities:
  • Develop and execute B2B marketing strategies to drive business growth and enhance market positioning and recognition.
  • Analyze market trends and customer data to identify and segment target audiences.
  • Design and implement campaigns to attract and convert potential clients, focusing on PCDC's target markets and audiences.
  • Conduct comprehensive market research to understand the competitive landscape, industry trends, and emerging opportunities for our target audiences.
  • Oversee the development and optimization of website and digital content to improve search engine rankings and drive organic traffic.
  • Monitor and analyze marketing campaign performance using key metrics and KPIs.
Requirements:
  • Bachelor's degree in marketing, business, or a related field, or equivalent experience in the workforce.
  • Minimum of 7 years of experience in B2B marketing, with a focus on healthcare, financing, impact investing, and/or consulting industries.
  • Proven history of developing and executing successful marketing strategies that drive lead generation, conversions, and business growth.
  • Excellent writing skills, including proficiency in preparing information for diverse audiences and purposes.
  • Deep understanding of market segmentation, audience identification, and SEO best practices.
  • Creativity in storytelling from both a narrative and visual perspective in support of PCDC's business priorities.
  • Experience with digital marketing tools, CRM software, and analytics platforms.

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