Influencer Marketing Director

4 days ago

New York, New York, United States House of Blues Full time
Job Summary:

We are seeking a highly motivated and experienced Influencer Affiliate Marketing Director to develop and lead the launch of our influencer affiliate marketplace. This role will focus on working with both internal and external parties to optimize programming appropriately and ultimately drive ticket & partner product sales through this unique format of influencer partnerships.

Key Responsibilities:
  • Liaise with our core technology partner to ensure proper attribution set up, asset dissemination, creator onboarding & payment
  • Identify, recruit, and manage relationships with influencers across various platforms who align with our tour and event target audiences
  • Develop relationships that drive high-quality traffic and conversions
  • Plan, execute, and optimize influencer affiliate marketing campaigns
  • Monitor and analyze key performance metrics, including traffic, conversions, and revenue generated from influencer posts
  • Work closely with internal teams, including tour marketing, legal, and product management, to ensure influencer affiliate campaigns are integrated with broader marketing strategies and brand messaging
  • Ensure all influencer marketing activities adhere to industry regulations and company policies
  • Monitor program budget, ensuring that expenses are tracked and reported accurately
Requirements:
  • Minimum of 5-7 years of experience in influencer marketing or affiliate marketing, with a focus on managing influencer partnerships and driving revenue growth
  • Strong understanding of the influencer marketing landscape, live entertainment industry, and digital marketing trends
  • Exceptional analytical skills with the ability to interpret data, identify trends, and make strategic recommendations
  • Excellent communication, negotiation, and relationship management skills
  • Bachelor's degree in Marketing, Business, or a related field
  • Experience with influencer marketing platforms and SaaS technology, specifically Captiv8 and/or CreatorIQ
What We Offer:

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

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