Marketing Director
4 weeks ago
Poets & Writers, Inc. is seeking a highly skilled Marketing Director to join our team. As a key member of our organization, you will be responsible for building on our widely respected brand to expand our audience and deepen engagement with our print and digital publications, online resources, classes, and community.
The ideal candidate will have a proven track record of delivering marketing campaigns with measurable impact, as well as experience with membership or subscription-based programs. They will be skilled at both strategy and execution, with a strong graphic design sense and exceptional copywriting abilities.
Responsibilities will include:
- Developing and executing campaigns to drive member acquisition, engagement, and churn prevention
- Coordinating with external consultants to grow our membership program
- Managing our Constant Contact database and producing regular newsletters and e-blasts
- Guiding the development of our social media strategy and utilizing data analytics to inform strategy development
Qualifications include:
- Three to five years' marketing experience
- Experience with membership or subscription-based programs
- Demonstrated success in delivering marketing campaigns with measurable impact
- Proficiency in using data and analytics to drive decision-making
- Exceptional copywriting and graphic design skills
To apply, please send your résumé and cover letter via email to Melissa Ford Gradel, Executive Director. Please include 'Marketing Director' in the subject line and attach your documents in.docx or.pdf format.
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