Marketing Analytics Director
4 days ago
Transforming Data into Actionable Insights
About the RoleThe Vice President of Marketing Analytics will lead the analytics strategy for SharkNinja's global marketing efforts, providing critical insights that drive decision-making across digital, social, and traditional media channels.
Key Responsibilities- Lead the development and execution of SharkNinja's marketing analytics strategy, building a high-performing team of data scientists and analysts who provide insight-driven recommendations to enhance marketing efforts across all channels.
- Collaborate with marketing, media, and digital teams to inform and optimize campaign strategies, using data to understand consumer behavior, identify trends, and assess the effectiveness of marketing initiatives across various platforms.
- Develop and implement a comprehensive set of KPIs and metrics to measure the success of marketing campaigns, ensuring that SharkNinja's marketing spend is optimized and tied to quantifiable results.
We are seeking an experienced professional with at least 10 years of experience in marketing analytics or data science, with a strong background in advanced analytics, including predictive modeling, machine learning, and multi-touch attribution.
A Bachelor's degree in Marketing, Data Science, Statistics, or a related field is required, with an MBA or Master's degree preferred.
Estimated salary: $160,000 - $200,000 per year.
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