Data-Driven Marketing Strategist
4 days ago
Unlocking Marketing Potential through Data Analysis
About the OpportunityThe Senior Manager of Business Intelligence will oversee the development of advanced analytics solutions to drive business growth and improve marketing performance.
Key Responsibilities- Build and refine predictive models to forecast marketing performance, customer behavior, and campaign outcomes, using machine learning and other advanced analytical techniques.
- Oversee the development of multi-touch attribution models to assess the impact of each marketing touchpoint on conversion and sales.
- Create real-time reporting and dashboard solutions that give leadership and cross-functional teams a clear view of marketing performance.
We are seeking an experienced professional with at least 10 years of experience in marketing analytics or data science, with a strong background in advanced analytics, including predictive modeling, machine learning, and multi-touch attribution.
A Bachelor's degree in Marketing, Data Science, Statistics, or a related field is required, with an MBA or Master's degree preferred.
Estimated salary: $160,000 - $200,000 per year.
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