Vice President, Digital Performance Marketing
1 week ago
Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. Overview: The Vice President of Digital Performance Marketing & Loyalty will lead the strategic vision and execution for all digital marketing, customer acquisition, and loyalty initiatives across the Americas region for SharkNinja, a leading global brand in home appliances and cleaning solutions. The Vice President, Digital Performance Marketing & Loyalty is pivotal in driving growth and consumer engagement, leveraging data, cutting-edge marketing technologies, and performance-driven strategies. The successful candidate will work closely with cross-functional teams and global counterparts to deliver targeted campaigns, optimize customer journeys, and enhance brand loyalty. Key Responsibilities: Digital Performance Marketing Strategy Develop and implement a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region. Oversee all aspects of performance marketing, including Paid Search (SEM), Paid Social, Display Advertising, Programmatic, SEO, and Affiliate Marketing. Set KPIs and benchmarks for growth, ensuring measurable success through data-driven decisions. Lead the development of campaigns that optimize the digital customer journey, maximize ROAS (Return on Ad Spend), and improve overall digital channel performance. Continuously refine and enhance marketing strategies to stay ahead of industry trends and ensure SharkNinja remains competitive in the digital landscape. Loyalty and Customer Retention Design and implement innovative loyalty programs aimed at increasing customer lifetime value (CLV) and brand advocacy. Collaborate with CRM and Customer Experience teams to create a seamless, personalized experience across digital touchpoints, ensuring loyalty program integration. Leverage data and customer insights to segment audiences, creating tailored campaigns that increase engagement and retention. Develop initiatives that foster customer loyalty, reward repeat purchases, and encourage product upsell and cross-sell. Cross-Channel Optimization Lead omnichannel marketing efforts, ensuring consistency across digital, social, mobile, and email platforms. Optimize channel mix for customer acquisition and retention, allocating budgets to maximize impact across paid and organic channels. Coordinate with e-commerce, retail, and global marketing teams to ensure a cohesive brand experience across all touchpoints. Drive innovation in creative and content strategies to enhance the consumer experience and engagement. Leadership & Team Management Build and lead a high-performing team of digital marketing and loyalty professionals, providing mentorship and career development opportunities. Foster a culture of innovation, collaboration, and data-driven decision-making within the team. Partner with internal stakeholders, including sales, product, and operations, to align marketing efforts with broader business objectives. Manage relationships with external agencies and technology partners, ensuring they deliver high-quality results aligned with SharkNinja's goals. Data & Analytics Utilize advanced analytics and performance data to guide marketing strategies, ensuring data-driven optimization and continuous improvement. Implement marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to enhance targeting, reporting, and customer insights. Drive predictive analytics and AI-driven personalization to deliver tailored marketing experiences at scale. Collaborate with finance to establish accurate budget forecasts, reporting mechanisms, and performance metrics. Qualifications: Education & Experience Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role. Proven success in leading performance marketing and loyalty initiatives, preferably within consumer products, e-commerce, or tech. Strong experience in the Americas market, understanding regional nuances and consumer behavior trends. Skills & Competencies Deep expertise in digital performance marketing, including Paid Search, Paid Social, Display, SEO, and Affiliate marketing. Proficiency in marketing analytics, data management, and CRM systems; familiarity with tools like Google Analytics, Salesforce, Marketo, etc. Strong leadership skills, with the ability to inspire and develop a team. Results-oriented with a track record of driving growth and delivering measurable business impact. Exceptional communication and collaboration skills to work across various departments and with global stakeholders. Reporting & Collaboration Reports to the SVP Digital Experience, Americas. Close collaboration with Product Development, Sales, E-commerce, Global Marketing, and Customer Experience teams. Direct management of regional digital marketing and loyalty teams across the Americas. Location: Needham, MA / Hybrid (3-4x per week in office) Why Join SharkNinja? SharkNinja is a fast-paced, innovation-driven company that thrives on delivering groundbreaking products that enhance consumers' lives. The VP of Digital Performance Marketing & Loyalty will be at the forefront of driving consumer engagement and building long-lasting brand relationships in the Americas region, making this a high-impact, influential role within the organization. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET Lead us to be "RARELY SATISFIED" Make things better each day; "PROGRESS OVER PERFECTION" Use your knowledge of our consumer, understand that "DETAILS MAKE THE DIFFERENCE" Deliver something great; "WINNING IS A TEAM SPORT" Be clear and honest, "COMMUNICATING FOR IMPACT" #J-18808-Ljbffr
-
Needham Heights, United States SharkNinja Full timeOur purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they...
-
Needham, MA, United States SharkNinja Full timeOur purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do....
-
Director, Digital Paid Marketing
4 weeks ago
Needham, United States SharkNinja Full timeOur purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they...
-
Vice President of Advancement
1 week ago
Needham Heights, United States Walker Full timeReporting to the Chief External Affairs Officer, and serving on the Senior Management Team, the Vice President of Advancement will play a key leadership role both internally and externally, developing and implementing Advancement goals, strategies and initiatives for public, private, corporate, and individual funding sources, managing advancement staff and...
-
Vice President
1 week ago
Needham Heights, United States TBWA\Chiat\Day Full timeOur purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. We...
-
Vice President
1 week ago
Needham Heights, United States TBWA\Chiat\Day Full timeOur purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. We...
-
Vice President
6 days ago
Needham Heights, United States TBWA\Chiat\Day Full timeOur purpose is to positively impact peoples lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. We are...
-
Vice President
7 days ago
Needham Heights, United States TBWA\Chiat\Day Full timeOur purpose is to positively impact peoples lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do. We are...
-
Vice president
1 week ago
Needham Heights, United States SharkNinja Operating LLC Full timeOur purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they...
-
Vice president
4 days ago
Needham Heights, United States SharkNinja Operating LLC Full timeOur purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do....
-
Vice president
1 week ago
Needham Heights, United States SharkNinja Operating LLC Full timeOur purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they...
-
Vice president
4 days ago
Needham Heights, United States SharkNinja Operating LLC Full timeOur purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do....
-
Digital Marketing Director
7 days ago
Needham Heights, Massachusetts, United States SharkNinja Full timeCompany OverviewSharkNinja is a leading global brand in home appliances and cleaning solutions, dedicated to delivering high-quality products that enhance consumers' lives.We are seeking a highly skilled Digital Marketing Director to lead our digital marketing efforts in the Americas region. This role will be responsible for driving growth and consumer...
-
Palos Heights, United States Northwestern Memorial Healthcare Full timeJob DescriptionThe Vice President, Operations reflects the mission, vision, and values of Northwestern Medicine, adheres to the organization’s Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.This executive will provide leadership and...
-
Palos Heights, United States Northwestern Medicine Full timeThe Vice President, Operations reflects the mission, vision, and values of Northwestern Medicine, adheres to the organizations Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all o Operations, Vice President, Hospital, Medicine, President, Operation, Healthcare
-
Palos Heights, United States Northwestern Medicine Full timeThe Vice President, Operations reflects the mission, vision, and values of Northwestern Medicine, adheres to the organizations Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all o Operations, Vice President, Hospital, Medicine, President, Operation, Healthcare
-
Senior Manager, CRM and Customer Loyalty
4 weeks ago
Needham, United States SharkNinja Full timeSenior Manager, CRM and Customer Loyalty Location: Needham, MA (Hybrid: 3-4 days per week in office) Reporting to: Vice President, Digital Performance Marketing and Loyalty Overview: The Senior Manager, CRM and Customer Loyalty will lead SharkNinja's CRM and loyalty strategies, focusing on enhancing customer retention and lifetime value. This role will...
-
Region Vice President
1 week ago
Broadview Heights, United States Rumpke Full timeRumpke is a family owned and operated company that ranks as one of the largest firms in the waste and recycling industry. Our mission is simple: to deliver exceptional waste and recycling solutions to our customers and communities through a commitment to safety, service, the environment and the growth of our people. When you join Rumpke, you'll be part of a...
-
Vice president
2 weeks ago
Needham, United States SharkNinja Operating LLC Full timeOur purpose is to positively impact people's lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they...
-
Peoria Heights, United States Hickory Point Bank & Trust Full timeGrow with us.If you are interested in growing your career within the financial industry, don't miss this opportunity. When you work at Hickory Point Bank & Trust, you're surrounded by people who are innovative, creative, and empowered to do what's right for customers, and we're seeking the right professional to join us.Basic Function:The Senior Vice...
