Global Marketing Director

6 days ago


Needham, United States SharkNinja Full time
Senior Director Marketing Job Description

We are seeking a Senior Director of Marketing to lead our efforts in driving demand creation, sell-in, and sell-through for both new products and our existing portfolio.

About the Role

This role is based at our Needham, MA headquarters and follows a hybrid work model. As a Senior Director of Marketing, you will act as the category and brand steward, leading the development and execution of the product roadmap and global go-to-market strategies within the Marketing organization.

Key Responsibilities
  • Global Portfolio Strategy: Define portfolio strategy in collaboration with cross-functional teams to meet retailer reset timelines, market share, and margin targets.
  • Communication & Go-to-Market Strategy: Partner with Product Development, Marketing Communications, Creative, and Marketing Services to develop brand-building strategies.
  • Consumer-First Mentality: Collaborate with Consumer Insights to identify and validate key strategic questions related to product positioning, messaging, and pricing.
Requirements and Qualifications
  • 10+ years of marketing experience in CPG or consumer products, with direct responsibility for brand strategy, messaging, and communications execution.
  • Bachelor's degree in Marketing or related field (MBA preferred).
Estimated Salary

$120,000 - $180,000 per year, depending on experience.

About SharkNinja

Diversity, Equity, and Inclusion are vital to our global success. We value each unique voice and blend all of our diverse skills to strengthen our innovation every day.



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