Chief Marketing Director
2 weeks ago
Advisor360, a leading provider of integrated technology solutions for enterprise wealth management firms, is seeking a seasoned Chief Marketing Officer to drive its marketing vision, strategy, and execution.
This role will oversee a talented team, redefining the company's brand and emphasizing our unique value propositions within the enterprise wealth management space.
The ideal candidate will be a highly-collaborative, service-oriented individual with a track record for driving not just leads, but pipeline and revenue across every stage of the customer lifecycle in deep partnership with Sales and Services.
Key Responsibilities- Develop and Communicate a Clear Multi-Year Marketing Vision and Strategy
- Shape and Guide the Entire Customer Journey, Particularly from an Account-Based Marketing (ABM) Perspective
- Collaborate with Sales, Sales Engineers, and Product Teams to Ensure a Unified Strategy Across the Entire Customer Journey
- Demonstrate a Deep Understanding of Our Clients and Prospects in Market Messaging
- Communicate Market Trends and Preferences, Identifying New Growth Opportunities
- Partner with the Product Team to Create Go-to-Market Strategies for New Products and Services
- Leverage Marketing Technologies to Drive Efficiency, Aligned to the Broader Strategy
- Lead the Events Team to Align Our Sales Teams at Industry Events that Will Enable Lead Generation
- Lead the Development of Account-Specific Content Strategies Aligned with ABM Efforts
- Shape and Guide the Customer Journey with a Focus on ABM
- Ensure Content is Strategically Developed and Deployed to Resonate with Target Accounts at Every Stage of Their Journey
- Prioritize Highly Targeted and Personalized Content for Key Accounts
- Map Content and Content to Each Stage of the Buyer Journey
- Work Cross-Functionally with Product Teams to Carry Forward Our Brand Stories and Develop a Long-Term Scalable Brand Marketing Strategy
- Continuously Monitor Brand Perception through Market Research, Customer Feedback, and Social Listening
- Manage the Relationship with Our External Public Relations Team
- Lead and Manage the Marketing Department, Including Recruitment, Training, Performance Evaluation, and Mentoring
- Build and Maintain a Marketing Budget, Forecast, and Timeline to Ensure Organizational Alignment
- Establish KPIs, Set and Track Aggressive Growth Targets, and Regularly Report Progress to the Executive Leadership Team
- Cultivate an Accountable and High-Performing Marketing Team Capable of Effective Cross-Functional Collaboration
- Provide In-Depth Strategic Insights to the Executive Team about the Competitive Landscape
- Identify Opportunities for Differentiation and Innovation
We offer a competitive salary range of $180,000 - $250,000 per year, depending on experience, as well as comprehensive health benefits, including dental, life, and disability insurance. We also trust our employees to manage their time effectively, which is why we offer an unlimited paid time off program to help you perform at your best every day.
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