Growth Marketing Manager, B2B

1 week ago

Needham, United States Tripadvisor Full time
Job DescriptionJob Description

About Tripadvisor

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people-powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in Partner Marketing:

The Partner Marketing team supports various business lines offering SaaS and advertising solutions to Tripadvisor partners. Partners we serve include hoteliers, restaurateurs, tour operators, and other businesses interested in engaging our extensive traveler audience. As the global travel sector continues to adapt and transform, our partner solutions are at the forefront in supporting the emerging needs of our business partners.

Reporting to the Associate Director of Growth Marketing, the Growth Marketing Manager, B2B is responsible for the strategy, development, implementation and evaluation of lifecycle and acquisition marketing campaigns. This is a highly cross-functional role that will interface with numerous stakeholders across Product, Engineering, Legal, Marketing, Customer Support, Sales and Creative.

Job Location: Remote

This role is a remote position in the United States with a strong preference for east coast working hours. Occasional travel to company offices as necessary.

What you'll do:

Key responsibilities include but are not limited to:

  • Develop growth strategies in CRM channels to drive user engagement and to meet self-service revenue goals for each supported business line.
  • Drive end-to-end campaign strategy and execution, coordinating key inputs and dependencies across Creative, CRM Engineering, CRM Operations, Product, and Analytics to ensure successful project completion.
  • Partner with Marketing teams across paid social, SEM, and onsite advertising as the subject matter expert on the customer lifecycle to guide channel strategies.
  • Develop, monitor, and optimize CRM automations to continuously improve the lifecycle marketing program based on key performance indicators.
  • Analyze and report out campaign performance and channel health to cross-functional stakeholders at various levels in the business.

Who you are:

  • Customer Centric: You're constantly putting the user experience at the forefront of everything you do.
  • Exceptionally organized: You have knack for to-do lists and project management; and you are able to effortlessly manage multiple projects at once without missing a deadline
  • Excellent communicator: You can get the point across both visually and verbally in a clear and direct manner
  • Passionate and proactive: You are constantly searching for new innovative ways to drive the business forward
  • Entrepreneurial and accountable: You have a strong sense of ownership and can run with projects with minimal oversight
  • Team player: You approach your work, your teammates and unexpected changes with a positive attitude

Qualifications and experience:

  • 8+ years of professional experience in marketing
  • Experience using email marketing automation platforms required
  • Analytical mindset with experience leveraging performance data to develop insights (Experience using Tableau preferred)
  • Must be comfortable translating complex customer segmentation into clear specifications for data engineers.
  • Exceptional project management and organization skills, with a keen eye for detail
  • Must be a collaborative, cross-functional team player
  • Must exhibit superb verbal and written communication skills
  • Must be self-motivated, able to work effectively in an autonomous environment

What We Offer

  • Flexible activity-based working fostered collaboration and productivity
  • Inclusive global travelers community welcoming diverse perspectives
  • Competitive salary package including performance bonuses and equity plan
  • Development programs, managerial courses, and learning series
  • Health insurance covers medical, dental, and vision for families (varies by country)
  • Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
  • Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
  • Employee assistance program for short-term counseling and free Calm app subscription
  • State-of-the-art offices: dining, coffee points, and leisure areas

The salary range for this role is $120,000 to $130,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee's pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers

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