Strategic Marketing Analytics Director

6 days ago

Needham Heights, Massachusetts, United States SharkNinja Full time

About Us

At SharkNinja, our mission is to make a positive impact on people's lives every day. We strive to provide high-quality products that make life easier and work towards building the next big thing through passion and innovation.

The Role

We are seeking a seasoned Strategic Marketing Analytics Director to lead our marketing analytics strategy globally, driving decision-making across digital, social, and traditional media channels. This critical role reports directly to the Chief Marketing Officer and is essential in transforming data into actionable insights that optimize marketing performance and guide investment strategies.

Responsibilities:

  • Analytics Leadership: Develop and execute SharkNinja's marketing analytics strategy, building and managing a high-performing team of data scientists and analysts who provide insight-driven recommendations to enhance marketing efforts across all channels.
  • Data-Driven Strategy: Collaborate with marketing, media, and digital teams to inform and optimize campaign strategies using data to understand consumer behavior, identify trends, and assess the effectiveness of marketing initiatives across various platforms.
  • Performance Measurement: Develop and implement a comprehensive set of KPIs and metrics to measure the success of marketing campaigns, ensuring that SharkNinja's marketing spend is optimized and tied to quantifiable results.
  • Advanced Analytics & Modeling: Build and refine predictive models to forecast marketing performance, customer behavior, and campaign outcomes, leveraging machine learning and other advanced analytical techniques to enhance targeting, personalization, and media mix modeling.
  • Marketing Attribution: Oversee the development of multi-touch attribution models to assess the impact of each marketing touchpoint on conversion and sales, providing insight into the customer journey to guide investment in the most effective channels.
  • Reporting & Dashboards: Create real-time reporting and dashboard solutions that give leadership and cross-functional teams a clear view of marketing performance, presenting insights and recommendations to senior leadership to inform strategic decision-making.
  • Cross-functional Collaboration: Work closely with the Media, Brand, E-commerce, and Product teams to ensure analytics are aligned with broader business objectives, collaborating with the Finance team to assess the financial impact of marketing strategies and campaign investments.
  • Test & Learn Framework: Lead the development of a test-and-learn approach to marketing, utilizing A/B testing, experimentation, and incremental lift testing to continuously optimize marketing tactics, implementing strategies for rapid experimentation to drive performance improvements.
  • Technology & Tools: Oversee the marketing analytics technology stack, ensuring the team has the necessary tools and platforms to conduct advanced analysis and reporting, collaborating with IT and external vendors to ensure data infrastructure supports scalability and innovation in analytics.
  • Team Leadership & Development: Build and mentor a team of analysts and data scientists, fostering a culture of collaboration, innovation, and continuous learning, ensuring the team is at the forefront of industry best practices and emerging trends in data and analytics.

Requirements:

  • 10+ years of experience in marketing analytics or data science, with at least 5 years in a leadership role, preferably within consumer goods, retail, or media industries.
  • Expertise in advanced analytics, including predictive modeling, machine learning, and multi-touch attribution.
  • Strong proficiency in data tools and platforms such as Google Analytics, Adobe Analytics, SQL, Python, R, and data visualization tools like Tableau or Power BI.
  • Proven ability to turn complex data sets into actionable insights that drive business performance.
  • Strong leadership and team-building skills, with experience managing cross-functional teams and working with senior executives.
  • Experience managing analytics for both digital and traditional marketing channels.
  • Bachelor's degree in Marketing, Data Science, Statistics, or a related field; MBA or Master's degree preferred.

Compensation: $150,000 - $180,000 per annum, depending on experience and qualifications.

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