Marketing Strategist

2 months ago

Columbus, Ohio, United States Miracom Hive Full time

As a Marketing Specialist at Miracom Hive, you will be a key player on the team responsible for crafting the narrative of our product. You will be expected to be our chief advocate for a specific feature set and its benefits, driving business growth through effective marketing strategies.

Key Responsibilities:

  • Collaborate with the product team to educate internal and external stakeholders about our product features and their value proposition.
  • Create high-quality content (e.g. sales enablement materials, case studies, product videos, website copy, blog posts, and responses to industry forums) to articulate the benefits of our products to the market.
  • Support sales team members on calls with prospects to provide in-depth product information.
  • Develop and present compelling product stories both internally and externally to drive engagement and adoption.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.

Requirements:

  • Bachelor's degree or equivalent work experience.
  • Proven experience in digital marketing, product marketing, and/or product management.
  • Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and present complex ideas.
  • Proficiency in content management systems, with experience in building product pages, optimizing conversion paths, and creating dynamic calls-to-action.
  • Ability to work effectively in a collaborative, cross-functional environment.

This role requires you to be a strategic partner across functions and departments, driving business outcomes through effective marketing and product strategies.

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