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Senior Demand Generation Manager

2 months ago

New York, New York, United States Adyen Full time
About the Role

We are seeking a highly skilled Senior Demand Generation Manager to join our Digital business line at Adyen. As a key member of our team, you will be responsible for driving impactful acquisition strategies and developing targeted marketing campaigns across owned and paid channels.

Key Responsibilities
  • Develop and implement strategic plans for demand generation, including campaign planning, execution, and optimization.
  • Collaborate with Sales and Marketing teams to develop and implement strategies that generate sales-accepted opportunities.
  • Work closely with the commercial engine to align efforts, leverage insights, and ensure cohesive execution across all marketing touchpoints.
  • Manage end-to-end creation and execution of acquisition-focused webinars and content, including goal definition, material crafting, vendor selection, promotion, execution, follow-up, and analysis.
  • Utilize analytics tools to assess campaign effectiveness and propose optimizations based on data.
Requirements
  • Minimum 8 years of experience in a demand generation role with a focus on acquiring new customers.
  • B2B marketing experience and comfort with complex buying committees.
  • Strong understanding of e-commerce and/or SaaS industries.
  • Expertise in email marketing, ABM tools, Salesforce, and Marketo.
  • Data-driven with strong analytical skills.
  • Ability to balance strategic planning with hands-on execution and optimization.
  • Proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs.
About Adyen

Adyen is a financial technology platform that provides payments, data, and financial products to businesses globally. We are at the forefront of innovation in payment solutions and are seeking talented individuals to join our team.