Aftermarket Marketing Specialist
2 weeks ago
Position Overview:
The Marketing Coordinator plays a crucial role in aligning the marketing strategies with the overarching objectives of the organization. This position demands a comprehensive understanding of the automotive aftermarket sector within the United States.
The individual will report directly to the Aftermarket Marketing Manager.
Key Responsibilities:
MARKETING INITIATIVES AND MATERIALS
Oversee projects and craft marketing initiatives, brand materials, and long-term plans.
Product Documentation:
Specifications for labeling, neutralizing, packaging, and shipping products.
In-box materials: warranty documents, notifications, tags, stickers, etc.
Collaboration with Quality Assurance on product quality concerns.
All graphics for exhibitions, presentations, catalogs, social media, websites, etc.
Marketing Materials:
Development of Buyer's Guides, tri-fold brochures, flyers, catalogs, etc.
Processing requests for marketing materials.
Creating marketing content for Hitachi Astemo and client websites.
Website Management:
Updating visuals, landing pages, and graphic assets.
Advertising Materials:
Development of customer and corporate ads/flyers.
Collaboration on video content and newsletters.
EVENT MANAGEMENT
Organize, coordinate, and participate in industry events such as AAPEX/SEMA.
Design and Coordination of Trade Show Assets:
Creation of visual displays.
Management of Trade Show Assets:
Overseeing existing assets, coordinating shipping, and creating new materials.
Capture imagery from trade events.
Other responsibilities include managing and assigning UPCs, product and shipping specifications (weights and dimensions), and maintaining image standards.
Required Skills and Qualifications:
Graphic Design Skills Preferred:
Proficiency in Adobe InDesign, Photoshop, and Illustrator.
Excellent writing, editing, proofreading, and research capabilities.
Proficient in MS Office, particularly Excel and PowerPoint.
Strong interpersonal communication skills.
Educational Background:
A Bachelor's degree in Marketing, Communication, Public Relations, Business, or a related field. Automotive Technology certifications are advantageous but not mandatory.
Experience: - A minimum of 6 years in marketing, consulting, or agency roles.
Supervisory Duties:
Not applicable.
Work Environment:
Office setting with potential exposure to manufacturing and warehouse environments. Hybrid work schedule available.
Travel Requirements:
No travel necessary.
Equal Opportunity Employer (EOE) - Females/Minorities/Protected Veterans/Individuals with Disabilities
If you require reasonable accommodation to apply for a position at Hitachi, please submit your request and contact information.
Queries unrelated to accommodation requests will not receive a response.#J-18808-Ljbffr
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