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Aftermarket Marketing Coordinator

2 months ago

Cypress, United States Hitachi Astemo Americas, Inc. Full time

Description Job Summary: The Marketing Coordinator is responsible for ensuring the strategic alignment between the organization's goals and the development of marketing campaigns, materials, initiatives, and strategies. This role requires a deep understanding of the automotive aftermarket for the USA. The Marketing Coordinator will report directly to the Aftermarket Marketing Manager. Job Responsibilities: MARKETING CAMPAIGNS AND MATERIALS Lead projects and develop marketing campaigns, brand collateral, and long-term strategies Product Build Sheets: Specs for how to label, neutralize, package, and ship our products In-box documents: warranty booklets, notices, tags, stickers, etc. Collaboration with QA on quality issues All graphics for shows and events, presentations, catalogs, social media, websites, etc. Marketing Collateral: Buyer's Guides, Tri-folds, flyers, catalogs, etc. Fulfilling Marketing Collateral Requests Marketing copy for Hitachi Astemo and customer websites Website Updates: updating images, landing pages, and image/graphic assets Ads/flyers: customer and corporate Collaboration on videos Newsletter collaboration EVENTS Plan, coordinate, and attend AAPEX/SEMA Design/coordination/creation of tradeshow assets: Visual displays Tradeshow asset management and creation: managing current assets, shipping coordination of assets, creation of new assets, etc. Capture trade event imagery Other Manage and assign UPCs Product and Shipping specs (weights and dims) Products/Packaging: 360 spin sets and stills Maintain Image standards Artwork creation Knowledge, Skills and Abilities: Graphic design experience desirable: Adobe InDesign, Photoshop, Illustrator Exceptional writing, editing, proofreading, and research skills MS Office proficient, Excel and PowerPoint Strong interpersonal skills Education: Bachelor's degree in Marketing / Communication / Public Relations / Business or a related discipline. Automotive Technology certifications a plus but not required. Experience: 4 - 6 years of marketing, consulting, and/or agency experience. Job level is determined by various factors such as organization size, responsibility, career stage, and capabilities. Supervisory Responsibilities: N/A Working conditions: Working in an office environment, with potential exposure to manufacturing and/or warehouse locations. Hybrid Work week. Travel: No Travel requirements. Equal Opportunity Employer (EOE) - Females/Minorities/Protected Veterans/Individuals with Disabilities If you need a reasonable accommodation to apply for a job at Hitachi, please send the nature of request and contact information to jobs@hitachi-automotive.us . Queries other than accommodation requests will not be responded to. #J-18808-Ljbffr