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Aftermarket Marketing Specialist

2 months ago

Cypress, California, United States Hitachi Data Systems Full time

Position Overview:


The Marketing Coordinator plays a crucial role in aligning the marketing strategies with the overall objectives of the organization. This position demands a comprehensive understanding of the automotive aftermarket sector within the United States.
The Marketing Coordinator will report to the Aftermarket Marketing Manager.


Key Responsibilities:

MARKETING INITIATIVES AND MATERIALS
Oversee projects and create marketing initiatives, brand materials, and long-term marketing strategies.

Product Documentation:
Specifications for labeling, neutralizing, packaging, and shipping products.
In-box documentation: warranty booklets, notices, tags, stickers, etc.
Collaboration with Quality Assurance on product quality issues.
All graphics for exhibitions, presentations, catalogs, social media, websites, etc.

Marketing Materials:
Development of Buyer's Guides, tri-fold brochures, flyers, catalogs, etc.
Processing requests for marketing materials.
Creating marketing content for Hitachi Astemo and client websites.

Website Management:
Updating images, landing pages, and graphic assets.

Advertising Materials:
Development of customer and corporate ads/flyers.
Collaboration on video content and newsletters.

EVENT MANAGEMENT
Organize, coordinate, and participate in industry events such as AAPEX/SEMA.

Design and Coordination of Trade Show Assets:
Create visual displays and manage trade show assets.

Asset Management:
Oversee existing assets, coordinate shipping, and create new marketing materials.
Capture imagery from trade events.
Additional tasks include managing UPC assignments, product specifications (weights and dimensions), and maintaining image standards.

Skills and Qualifications:

Graphic Design Skills Preferred:
Proficiency in Adobe InDesign, Photoshop, and Illustrator.
Excellent writing, editing, proofreading, and research abilities.
Proficient in MS Office, particularly Excel and PowerPoint.
Strong interpersonal communication skills.

Education:
A Bachelor's degree in Marketing, Communication, Public Relations, Business, or a related field is required. Automotive Technology certifications are advantageous but not mandatory.
Experience: Minimum of 6 years in marketing, consulting, or agency roles.

Supervisory Duties:
Not applicable.

Work Environment:
Office-based with potential exposure to manufacturing and warehouse settings. Hybrid work arrangements are available.

Travel Requirements:
No travel is necessary.

Equal Opportunity Employer (EOE) - Encouraging applications from females, minorities, protected veterans, and individuals with disabilities.

If you require a reasonable accommodation to apply for a position at Hitachi, please submit your request along with your contact information.