Lead Brand Strategist
1 week ago
As a Senior Marketing Strategist at SPCSHP, you will play a pivotal role in guiding our clients in the financial technology and food & beverage sectors. We are an innovative agency dedicated to fostering meaningful connections between brands and their audiences through strategic insights and creative solutions.
Key Responsibilities- Conduct in-depth audience, market, and cultural research to extract vital strategic insights.
- Analyze client documentation to identify overarching themes and potential gaps that can be addressed through enhanced research or strategic development.
- Develop a cohesive brand narrative informed by research insights, structuring these insights into a comprehensive framework that directs strategy.
- Present strategic recommendations and creative concepts to clients, demonstrating how our creative solutions address consumer challenges and business objectives.
- Collaborate closely with creative teams to transform strategy into effective go-to-market initiatives.
- Manage client expectations throughout project phases to ensure the delivery of high-quality content.
- Incorporate feedback from internal and client sources, assessing and suggesting refinements to enhance project outcomes.
- A minimum of 5 years of experience in a strategic role.
- Preferred experience in the Quick Service Restaurant (QSR) or Financial Services sectors.
- A strong interest in the intersection of brand development and creative strategy.
- Exceptional research capabilities, utilizing both primary and secondary methods to derive deep insights into organizations, media, and target audiences.
- Ability to delve into research to create compelling narratives that clarify brand and business challenges.
- Proven track record of developing insightful, data-driven strategies that inform creative direction.
- A genuine passion for collaborative work and producing outstanding results with a diverse team.
The salary range for this position is between $90,000 and $120,000, influenced by qualifications, experience, and market standards.
For further insights into our company culture and values, we encourage you to explore our Manual, particularly the core values outlined within.
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