Visual Brand Strategist
2 weeks ago
Position Overview:
As a Visual Brand Strategist at Instagram, you will play a pivotal role in actualizing the brand expression framework within our products. By collaborating closely with product design teams, you will foster creative innovation and provide brand direction while enhancing Instagram's Brand Identity framework. Your collaboration with diverse teams will ensure a unified brand expression across all platforms and applications.
Key Responsibilities:
- Design, prototype, and implement brand and marketing experiences within product offerings.
- Create visual identity systems, including typography, color palettes, illustrations, and iconography.
- Clearly communicate strategic insights and design rationale to stakeholders.
- Partner with colleagues across various disciplines to guide products from initial concept to final launch.
- Independently manage multiple high-profile projects while adhering to timelines.
- Proactively identify and engage in projects that span multiple teams.
Minimum Qualifications:
- Over 10 years of experience in product design, branding, or communication design.
- A portfolio that demonstrates expertise in product, branding, and communication design.
- Proven experience in digital transformation and design system thinking.
- Proficiency in design tools such as Figma, Adobe Creative Suite, and familiarity with iOS, Android, and web design.
Preferred Qualifications:
- Experience in motion design using AfterEffects or Cinema4D.
- Familiarity with prototyping tools like Sketch or Origami Studio.
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