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Lead Advertising Account Strategist

2 months ago

New York, New York, United States BerlinRosen Full time
ABOUT BERLINROSEN

BerlinRosen is a dynamic, full-service consulting and communications agency with a team of over 300 skilled strategists across major U.S. cities. Since its inception, the firm has significantly broadened its reach in various sectors, including corporate communications, social impact, nonprofit advocacy, and more. The agency has earned numerous accolades, including recognition as a top agency in prestigious industry lists.

We actively encourage applications from individuals of diverse backgrounds, including people of color, individuals with disabilities, and women. Our commitment to diversity is integral to our success, and we strive to foster an inclusive environment that supports the growth and development of all team members.

ABOUT THE MARKETING TEAM

Our comprehensive marketing team excels in strategizing and executing across owned, shared, and paid channels. We collaborate with a variety of clients, including venture capital firms, political campaigns, and luxury brands, to create impactful campaigns that achieve key performance indicators such as increased brand visibility and sales growth. Our data-driven approach ensures that we develop customized marketing strategies that effectively engage target audiences.

ABOUT THIS ROLE

BerlinRosen is in search of a Lead Advertising Account Strategist who possesses the ability to conceptualize and implement innovative advertising strategies that yield measurable outcomes for our clients. This role involves overseeing campaigns from inception to completion, requiring a blend of creative thinking and analytical skills. Ideal candidates will have approximately 3-4 years of relevant experience in growth marketing and a desire to contribute to a thriving team.

ACCOUNTABILITIES AND QUALIFICATIONS

As a Lead Advertising Account Strategist, your responsibilities will include:
  • Managing client relationships through regular communication, presenting insights, and engaging in strategic discussions.
  • Designing advertising strategies and media plans tailored to clients' objectives and performance metrics.
  • Conducting thorough research to analyze market trends, consumer behavior, and competitive landscapes to inform advertising strategies.
  • Overseeing the setup, management, and optimization of advertising campaigns across various platforms.
  • Creating and maintaining project timelines and ensuring that all deliverables meet deadlines and quality standards.
  • Applying knowledge of marketing funnels and conversion tactics to enhance campaign effectiveness.
  • Generating comprehensive reports that synthesize data from various sources, highlighting trends and actionable insights.
  • Addressing and resolving technical issues that may arise during campaign execution.
  • Collaborating with the accounts team to stay informed about client developments and priorities.
  • Working closely with the design team to produce engaging ad content that aligns with brand messaging and adheres to best practices.
  • Keeping abreast of the latest trends and regulations in digital advertising.
Essential skills:
  • 3-4+ years of experience in digital advertising campaign planning and execution.
  • Proven ability to thrive in a fast-paced environment while managing multiple client deadlines.
  • Exceptional organizational skills and attention to detail.
  • Strong writing and proofreading capabilities.
  • Excellent interpersonal and communication skills.
  • Ability to work collaboratively within a team setting.
Preferred skills:
  • Experience in a media agency environment.
WORKING AT BERLINROSEN

Compensation philosophy: BerlinRosen offers competitive salaries and regularly reviews compensation structures to ensure fairness across teams.

Salary range: $80,000-$95,000, commensurate with experience.

Benefits:
  • Comprehensive health, dental, and vision insurance coverage.
  • Flexible spending accounts for health expenses.
  • Mental health support through company-sponsored services.
  • 401K plan with employer matching.
  • Generous paid time off policy.
  • Pre-tax commuter benefits.
  • Mobile phone reimbursement.
  • Employer-funded life insurance.