Head of Expansion and Brand Development

5 days ago


New York, New York, United States Storyful Full time
About the Role

We are looking for a highly motivated and experienced individual to join our team as the Director of Growth Initiatives. In this role, you will be responsible for developing and executing comprehensive growth strategies to drive customer acquisition, retention, and revenue expansion.

You will work closely with cross-functional teams, including product, sales, editorial, and intelligence teams, to ensure cohesive execution of growth strategies. The ideal candidate will have a proven track record of success in leading brand strategy initiatives and driving sustainable revenue growth through digital marketing, partnerships, and content marketing.

Key Responsibilities:

  • Growth Strategy Development: Develop and lead the execution of comprehensive growth strategies aimed at increasing customer acquisition, retention, and revenue.
  • Brand Strategy: Create and lead the execution of brand, PR, and communications strategies that enhance brand awareness, customer acquisition, and customer engagement.
  • Client Acquisition: Oversee client acquisition strategies across all channels, including digital marketing, partnerships, and content marketing.
  • Data Analysis: Utilize data-driven insights to inform and adjust growth strategies.
  • Partnerships and Alliances: Identify and cultivate strategic partnerships and alliances that align with growth objectives.

Requirements:

  • 10+ years of experience in developing and executing growth strategies, with a focus on customer acquisition, retention, and revenue growth.
  • Proven success in leading brand strategy initiatives that enhance customer engagement and brand awareness across multiple channels.
  • Strong expertise in overseeing client acquisition, optimizing the customer lifecycle, and driving sustainable revenue growth through digital marketing, partnerships, and content marketing.
  • Proficiency in utilizing data-driven insights to inform and adjust revenue growth strategies.


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