Head of Digital Brand Planning

2 days ago


New York, New York, United States Minds + Asssembly Full time

Head of Digital Brand Planning Position Available

Minds + Assembly is seeking an experienced Head of Digital Brand Planning to lead our team in developing innovative digital brand planning strategies across multiple accounts. With a strong background in healthcare marketing and 11+ years of experience in the industry, you will be well-equipped to develop thoughtful and impactful digital brand planning strategies that meet and exceed client expectations.

Responsibilities:

  • Develop and implement digital brand planning strategies across multiple accounts, driving innovation and excellence in digital brand planning and integrated marketing creative.
  • Collaborate with key departments to ensure a cohesive and data-driven approach to creative development, fostering a collaborative environment that unites diverse expertise and need for strong customer experience.
  • Develop strategic plans and campaigns that are thoughtful, deliverable, and impactful, leveraging data-driven insights for continuous improvement.
  • Pitch new and innovative solutions to clients, guiding optimization of materials to meet and exceed KPIs with strategic imperatives.
  • Collaborate with analytics and media teams to derive actionable strategy and insights from campaign and tactical data, continuously refining and optimizing strategies for value creation and impact.

What We Offer:

  • An estimated salary of $140,000 - $170,000 per year.
  • A comprehensive benefits package.
  • Ongoing training and development opportunities.
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