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Senior Marketing Specialist, Customer Engagement

2 months ago

Austin, Texas, United States Expedia Group Full time


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Senior Marketing Specialist, Customer Engagement

Are you passionate about travel and eager to connect with customers through impactful communications? Expedia Group is seeking a dedicated and enthusiastic CRM expert to join our Traveler Engagement and Loyalty team.

The Senior Marketing Specialist is accountable for executing email, push notifications, in-product placements, and landing pages.

You will collaborate closely with cross-functional teams in Analytics, Creative, and Production & Capability to craft compelling campaigns that facilitate the journey from browsing to booking and enhance cross-selling and upselling opportunities.


Key Responsibilities:

- Develop and implement global marketing campaigns for Expedia and VRBO brands
- Communicate the significance of our rewards program, catering to 145 million members across our brands
- Identify campaign opportunities by gaining insights into our travelers through: analytics, testing, self-service data exploration, and performance metrics
- Plan and coordinate campaigns that span multiple teams
- Brief A/B test designs with clear hypotheses and objectives
- Collaborate with a specialized Production team on requirements for building your campaign in our top-tier communications platform
- Ensure campaigns are executed to high standards and meet travelers' experience expectations
- Analyze campaign performance using self-service tools like Tableau

Qualifications:

- Bachelor's degree in Marketing, Business, Economics, or a related field; or equivalent professional experience
- Minimum of 3 years' experience in a CRM role, ideally within the e-commerce or online marketing sectors
- Ability to work collaboratively with creative and marketing partners to develop innovative marketing strategies
- Strong communication skills to engage effectively across teams and partners
- Demonstrated attention to detail in managing complex projects and time-sensitive initiatives
- Proficiency in MS Office.

Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools is advantageous.

The total cash range for this position varies based on location and individual qualifications.

Expedia Group is proud to offer a comprehensive benefits package to support employees and their families, including medical, dental, and vision coverage, paid time off, and an Employee Assistance Program.

To nurture each employee's passion for travel, we provide wellness and travel reimbursements, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

For more information on our benefits, please refer to our benefits overview.


About Expedia Group:

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections.

We provide industry-leading technology solutions to fuel partner growth and success while facilitating memorable experiences for travelers.


Expedia Group's family of brands includes:

Brand Expedia, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.

All rights reserved. Trademarks and logos are the property of their respective owners.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This employer participates in E-Verify.