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Memory Care Sales and Marketing Director
2 months ago
ProMedica is seeking a highly skilled Memory Care Sales and Marketing Director to join our team. As a key member of our sales and marketing team, you will be responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and the application of sales techniques.
Key Responsibilities- Regularly and customarily spends majority of their time engaged in growing move-ins
- Maintains a thorough knowledge of the buildings products and services, resident care related capabilities and physician relations
- Effectively uses customer relationship management (CRM) systems and tools to manage referral source sales
- Develops relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building
- Effectively uses IMPACT sales process to build relationships with inquiries resulting in commitment to move-in
Application for move-in is completed prior to move-in along with tracking to screen residents for financial appropriateness
Market Planning and AnalysisDevelops and executes an annual sales and marketing plan and manages available resources to meet building objectives, within budget
Promotion/PR/Advertising Responsibilities- Maintains a media contact list. Writes and submits press releases with photos to local media monthly as outlined in sales and marketing plan
- Maintains current data base and develops monthly topical communications to inquiry leads
- Works with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisement, brochures and media campaigns
Models customer service principals throughout the building and promotes appreciation of our customers' needs with every employee
Evaluation Criteria- Total revenue at/above budget
- Total occupancy at/above budget
- Sales calls met/exceeded goal
- Conversion ratios met/exceeded goal
- Completes and submits required sales and marketing reports
- Education: College degree preferred
- Skills: Familiarity with long-term care and/or health care services preferred
- Experience: Sales experience, particularly in health care services, products, or pharmaceuticals preferred