Product Marketing Strategist

4 days ago


Redwood City, California, United States Vaco Full time
About the Role

We're seeking a highly skilled Senior Product Marketing Manager to join our team at Vaco. As a key member of our marketing team, you will play a critical role in developing and executing our go-to-market strategy for our API-based tools and infrastructure software.

Key Responsibilities
  • Lead product launches from conception to execution, crafting compelling narratives for feature releases, presentations, and messaging.
  • Review and refine demand generation content to ensure alignment with market trends and customer needs.
  • Develop sales and customer-facing materials, including battle cards, web copy, videos, and blogs, to articulate product value.
  • Partner with the field enablement team to deliver content that supports sales efforts and drives engagement.
About You
  • You have 5+ years of experience in product marketing, with a focus on API-based tools or infrastructure software.
  • Strong technical understanding of distributed architectures, microservices, and APIs.
  • Proven track record of managing successful product launches and creating compelling marketing materials.
  • You're a builder who thrives in fast-paced environments and loves to create content from scratch.
  • Experience in field enablement and creating sales collateral is a plus.
Nice to Have
  • Experience in the API Gateway space.

Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

We are committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.

We also want all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:

  • the individual's skill sets, experience and training;
  • licensure and certification requirements;
  • office location and other geographic considerations;
  • other business and organizational needs.

With that said, as required by local law, Vaco believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.



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